ADV 483: Audience Analysis
School: University of Illinois at Urbana, Champaign (UIUC )
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From: GradeBuddy Pages: 3This lecture goes over the gender identity, cultural standards of beauty, different psychological methods to better understand such identities, and lastly, touches upon questions of sexuality and the gay/lesbian as a subculture
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From: GradeBuddy Pages: 6First this lecture goes over different variables of segmentation. Secondly, this lecture gives an in depth overview of the implications of secondary research and gives numerous sources for usage.
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From: GradeBuddy Pages: 3This lecture note gives examples of specific situations in which one can use to analyze MRI data
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From: GradeBuddy Pages: 2First this lecture gives a very brief overview of chapter three. It then continues to explain the concept of psychographics and how to measure psychographics
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From: GradeBuddy Pages: 3Overview of basic structure of a media plan, the consumer decision process, tools of the marketplace, and how to use these tools
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From: GradeBuddy Pages: 2This is Lecture 3 which goes over the different aspects of media and the questions behind consumer analysis
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From: GradeBuddy Pages: 2This lecture gives an overview of the Media Handbook's chapter 1 and goes over basic mathematical formulas for testing ratings of markets