1st Edition
MKT 327: Introduction to Marketing
School: Michigan State University (MSU )
-
Pages: 161a review over all lecture notes, chapter readings, connect quizzes, and angel agendas for the entire course
-
Pages: 34looking at basic price management decisions with a main focus on pricing tactics
-
Pages: 3Continuing on in looking at the different physical channels of distribution in marketing and how each one of them works
-
Pages: 4A look at the physical connections in marketing communications along with their discrepancies and criteria
-
Pages: 48A review of lectures 14-19, chapters 9,10,14,15,16,& 17, connect quizzes, and angel agendas
-
Pages: 5a review of mass communications with an overview of social media and an introduction to personal selling
-
Pages: 4A review on integrated marketing communications, and an overview of mass communications in marketing with a focus on advertising
-
Pages: 3A look at the communication process through out the marketing field
-
Pages: 4a look into product innovation, when a product gets introduced into the market, its processes and lifecycle
-
Pages: 4a look at general marketing and its competitive strategies through coffee businesses and an introduction on innovation management
-
Pages: 3a look at market demand through general marketing and competitive strategies and also an overview of product classifications
-
Pages: 51review over lectures 7-12, angel agendas, chapters 3, 4, 5, & 8- learning objectives and definitions, connect quizzes, and angel practice questions
-
Pages: 4a look at how markets are segmented by using marketing techniques to be profitable
-
Pages: 4summary of material thus far in preparation for exam 2
-
Pages: 4A deeper look into what drive consumer buying behavior
-
Pages: 3a look at buyer behavior through social and psychological influences
-
Pages: 3a look into understanding buyer behavior through the marketing planning process
-
Pages: 5Continuing to look at situation analysis, competitor/competitive analysis, SWOT analysis, porters five forces, and the battle of the century
-
Pages: 3A look into marketing management and the situation analysis
-
Pages: 34Study guide on lectures 1-7, chapter definitions and reviews for chapter 1,2 and 7 and review over online quizzes
-
Pages: 3Taking a look into how important knowledge is in todays marketing world
-
Pages: 4The overview of the planning process in marketing pt two
-
Pages: 4How strategic planning in marketing is crucial to an organization