1st Edition
MKT 327: Introduction to Marketing
School: Michigan State University (MSU )
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Pages: 3Continuing on in looking at the different physical channels of distribution in marketing and how each one of them works
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Pages: 4A look at the physical connections in marketing communications along with their discrepancies and criteria
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Pages: 5a review of mass communications with an overview of social media and an introduction to personal selling
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Pages: 4A review on integrated marketing communications, and an overview of mass communications in marketing with a focus on advertising
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Pages: 3A look at the communication process through out the marketing field
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Pages: 4a look into product innovation, when a product gets introduced into the market, its processes and lifecycle
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Pages: 4a look at general marketing and its competitive strategies through coffee businesses and an introduction on innovation management
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Pages: 3a look at market demand through general marketing and competitive strategies and also an overview of product classifications
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Pages: 4a look at how markets are segmented by using marketing techniques to be profitable
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Pages: 4summary of material thus far in preparation for exam 2
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Pages: 4A deeper look into what drive consumer buying behavior
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Pages: 3a look at buyer behavior through social and psychological influences
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Pages: 3a look into understanding buyer behavior through the marketing planning process
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Pages: 5Continuing to look at situation analysis, competitor/competitive analysis, SWOT analysis, porters five forces, and the battle of the century
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Pages: 3A look into marketing management and the situation analysis
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Pages: 3Taking a look into how important knowledge is in todays marketing world
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Pages: 4The overview of the planning process in marketing pt two
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Pages: 4How strategic planning in marketing is crucial to an organization
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Pages: 3Differentiating needs and wants in order to build relationships and communities. With a knowledge check of the course so far.
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Pages: 3The essence of marketing and marketing management