1st Edition
BUS-M 300: Introduction to Marketing
School: Indiana University, Bloomington (IUB )
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Pages: 9This is the final exam study guide. The test can either be taken on Thursday, May 1st or on the Tuesday, May 6th
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Pages: 4We looked at how to determine how we price the products that we sell.
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Pages: 3We looked at the various marketing channels that companies can enter in to and use.
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Pages: 5We talked about how companies enter into the global marketplace and what barriers they may encounter.
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Pages: 4We looked at how businesses go about buying the goods that they sell to consumers.
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Pages: 3We looked at how integrated marketing takes place. Also Exam 3 has been moved to Thursday, April 10!
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Pages: 10This is the study guide for all lectures that occurred from the last test up until the present and will be on the exam.
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Pages: 3We looked at how advertising and advertising programs are formed and take place.
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Pages: 2We looked at how marketers maintain products once they are in the market.
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Pages: 4We looked at how new products enter the market.
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Pages: 5We looked at how corporate strategies work with marketing strategies.
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Pages: 2We looked at different ways that companies market to their target markets.
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Pages: 8This is the study guide for the first exam. Also know how to forecast sales and the specifics of the various steps of things
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Pages: 2We looked at how company's target and segment their anticipated markets.
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Pages: 3We looked at how businesses forecasted sales and learned how to do that forecasting.