J110 1ST Edition Lecture 14 Outline of Last Lecture I II III IV Advertising 4 groups Vals Targeting Tailoring Outline of Current Lecture I II III IV V Advertising Society Public Relations Types of PR Functions of PR Crisis Management Advertising Society Perpetuates stereotypes Shapes our ideal body image Targets the vulnerable Contributes to childhood obesity Drug mongering o DTC advertising Educates public about products they may need or want Provides jobs Provides service information Public Relations What is PR o Management function that establishes maintains mutually beneficial relationships between an organization the publics on who its success or failure depends What is a public o Any group of people who share a common set of interests goals Types of PR In house agency Media relations Sports information Crisis communication Corporate industry Non profit Political Health campaigns Origins of PR o American Revolution Paying for good press o Ivy Lee telling the truth o Edward L Bernays Applied social scientific research to PR Functions of PR Informing Persuading Integrating Public Relations Process R esearch O bjectives P rogramming E valuation S tewardship Crisis Management 1 Be prepared have a crisis plan 2 Be honest liars get caught cover ups are BAD PR 3 Apologize Mean it 4 Move quickly don t dilly dally 5 Communicate with press other constituencies
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