TEL T205 1st Edition Lecture 4 The One Where We Invade Someone s Privacy 1 W HY ARE PRIVACY AND PIRACY BIG ISSUES NOW a TECHNOLOGICAL DEVELOPMENT TECHNOLOGY DIDN T CREATE PROBLEMS ABOUT PRIVACY AND PIRACY HOWEVER MADE IT EASIER AND MORE EFFICIENT i EASIER TO INVADES SOMEONES PIRACY b ECONOMIC MODEL i EASIER TO COPY AND DOWNLOAD FILES AND CONTENTS 2 PRIVACY a LOSS OF PRIVACY THROUGH i IDENTITY THEFT ii HIJACKING iii INFECTION iv SELLING INFORMATION NOT ILLEGAL HOWEVER UNFAVORABLE v SPAM NOT ILLEGAL HOWEVER UNFAVORABLE 1 SPAM HAS INCREASED WITH THE TECHNOLOGICAL DEVELOPMENT b 6 TH FORM OF VIOLATION OF PRIVACY MONITORING i OBSERVING RECORDING AND LOGGING SOMEONE S BEHAVIOR ii WITHOUT THEIR KNOWLEDGE OR PERMISSION iii THE AMOUNT OF INFORMATION ONE CAN COLLECT IS VAST iv EX MONROE COUNTY GIS MAJOR INFORMATION GATHERING TOOL 1 LOOK UP PROPERTIES WHO OWNS THEM GO TO HER PROPERTY REPORT CARD KNOW WHEN AND WHO SHE BOUGHT IT FROM HOW MUCH SHE BOUGHT IF FROM COULD THEN GO TO FACEBOOK TO LOOK UP AND CONFIRM ALL OF THESE DETAILS CAN LOOK UP ALL THE DETAILS OF THE HOME CAN FIND THE BLUE PRINTS OF THE HOUSE PHOTO OF THE HOUSE 2 CAN ALSO FIND OUT IF THE OWNER IS PAYING THE TAXES AND HOW MUCH THEY ARE LOOK UP HER MORTGAGE WHAT KIND OF MORTGAGE AND HOW MUCH IT IS 3 THAT IS JUST A LITTLE BIT OF WHAT WE CAN FIND OUT v MONITORING ISN T JUST PERSON TO PERSON CORPORATE MONITORING OF CONSUMER BEHAVIOR vi IS MONITORING EXCHANGING INFO A PROBLEM 1 GOOGLE TRACK ANY KIND OF BEHAVIOR THAT GOES ON WITHIN ANY OF THEIR PROPERTIES a KEEP TRACK OF ALL GOOGLE ACTIVITIES THAT YOU USE THEY LOG EVERYTHING AND EVERYTHING FROM GOOGLE SEARCHES GMAIL EMAILS GPS SIGNALS AND WHERE YOU GO b BOTH INCREDIBLY CREEPY HOWEVER VERY AWESOME AND EFFECTIVE c MOST USED SEARCH ENGINE BECAUSE IT GIVES YOU A BETTER EXPERIENCE BECAUSE IT KNOWS WHO YOU ARE d THIS IS GOOGLES BUSINESS MODEL TO COLLECT AS MUCH INFORMATION ABOUT YOU AS POSSIBLE BECAUSE IT HELPS US GIVE YOU THE BEST EXPERIENCES These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute c W HAT IS BEING DONE i OPT IN POLICY YOU HAVE TO GIVE A COMPANY PERMISSION TO USE YOUR INFORMATION 1 VERY CONSUMER FRIENDS ii OPT OUT POLICY COMPANY CAN DO WHAT THEY WANT WITH YOUR DATA CONSUMER HAS TO TELL THE COMPANY NO YOU CAN T USE THIS INFORMATION 1 BUSINESS FRIENDLY OPT OUT POLICY HAS BECOME THE NORM iii GOOGLE SAYS YOU DON T LIKE THAT WE TRACK YOUR INFORMATION DON T USE GOOGLE PRODUCTS iv THE TRADE OFF PRIVACY OR A BETTER CONSUMER EXPERIENCE 3 PIRACY a THE TAKING OR DISTRIBUTING OF COPY WRITTEN MATERIALS PRODUCER VS CONSUMER RIGHTS b HOW MUCH DO PEOPLE OWN OF THE MATERIAL HOW MANY RIGHTS DO PEOPLE HAVE TO SELL AND DISTRIBUTE MATERIALS c IF ECONOMIC MODEL IS BASED ON THE VALUE OF COPIES THAN PIRACY IS A MAJOR PROBLEM i MUSIC AND MOVIE INDUSTRY d WHAT S BEING DONE i ANTI PIRACY CAMPAIGNS ii ANTI PIRACY TECHNOLOGIES 1 DIGITAL RIGHTS MANAGEMENT SOFTWARE 2 TECHNOLOGY THAT PREVENTS DVD S FROM BEING COPIED iii LEGAL ACTION 1 FINES 2 ONLINE CLASSES 3 LEGISLATION a SOPA AND PIPA GIVE THEM THE RIGHT TO SHUT DOWN COMPANIES THAT UPLOAD MATERIALS FOR FREE iv NOTHING HAS REALLY BEEN WORKING e CONSUMERS TURNING AGAINST THE INDUSTRY FOR TARGETING THEIR CONSUMERS f IF YOU UPLOAD IT YOU HAVE BOUGHTEN IT LEGALLY SO DO YOU HAVE THE RIGHT TO UPLOAD IT g THE AMOUNT OF PIRACY IS INCREASING THEIR STRATEGIES AREN T WORKING i THEY NEED TO RETHINK THEIR ECONOMIC MODEL 4 HOW SHOULD WE THINK ABOUT THE WEB MOVING FORWARD a KEVIN KELLY S S EMANTIC WEB CURRENTLY ON WEB 2 0 PAGE TO PAGE WE ARE HEADED TO WEB 3 0 IDEA TO IDEA i CURRENTLY SO MUCH DUPLICATIONS AND IRRELEVANT INFORMATION ii MOVING FORWARD THEIR WILL AND IDEA EXISTING ON THE WEB IN ONE PLACE AND EVERYTHING RELATED TO THAT IDEA WILL COME OFF OF THIS EXISTENCE iii THINK ABOUT THE WEB AS A SINGLE MACHINE USING 5 OF GLOBAL ELECTRICITY ALL CONNECTED iv THIS IS HOW THE BRAIN ORGANIZES INFORMATION IDEA TO IDEA 1 EVERYTHING THAT RELATES TO THAT IDEA CONNECTS OFF OF IT b GOOGLE HAS ALREADY EMBRACED 3 0 i GOOGLE INDIANA UNIVERSITY A LOT OF LINKS ON THE LEFT HOWEVER ON THE RIGHT IT HAS INDIANA UNIVERSITY BLOOMINGTON AND UNDER IT IS A LOT OF INFORMATION FROM A BUNCH OF DIFFERENT WEBSITES ii GOOGLE IMAGE IS ALSO HEADING IN THIS DIRECTION iii IMPLICATIONS ABOUT PRIVACY AND PIRACY 1 P RIVACY IS IRRELEVANT IN THIS DAY AND AGE IF WEB 3 0 IS GOING TO BE EFFECTIVE WE NEED TO SHARE INFORMATION WITH THE MACHINE WE CAN HAVE TOTAL PERSONALIZATION ONLY IF WE HAVE TOTAL OPENNESS 2 PIRACY IF WE HAVE A SEMANTIC WEB SONG DOESN T EXIST IN DUPLICATES ON THE WEB IT ONLY EXISTS IN ONE PLACE ON THE WEB AND EVERYONE HAS ACCESS TO IT 3 SO HOW DOES RIHANNA MAKE HER MONEY 4 SO WHAT IS THE ECONOMIC MODEL HERE a COPIES HAVE NO VALUE b OWNERSHIP IS IRRELEVANT c EXPERIENCE IS THE VALUE d ATTENTION IS THE CURRENCY 5 HOW DO WE MAKE MONEY WITH THIS a ADVERTISING THE ECONOMIC MODEL THAT WORKS WHEN THERE IS NO VALUE IN COPIES AND EXPERIENCE IS THE VALUE AND ATTENTION IS THE CURRENCY b THIS IS STARTING TO BE ADOPTED AS WE SEE WITH YOUTUBE c PIRACY IS NOT AN ISSUE ANYMORE NEW ISSUE HOW DO WE MAKE ADVERTISING A PROFITABLE ECONOMIC MODEL 5 EXAM a MULTIPLE CHOICE i 35 40 QUESTIONS ii GOING TO BE PROPORTIONAL TO THE LECTURE DAYS iii EXAM IS CURVED