DOC PREVIEW
IUB TEL-T 205 - Sports and Media

This preview shows page 1 out of 2 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 2 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

TEL-T 205 1st Edition Lecture 19Sports & Media1) Sports as big businessa) Hyper inflated evaluation of sports contentb) Sports value is increasing rapidly c) Rights fees from networks Approaching 18 billion a year for 17 weeks of Sunday and Monday NFL d) Not just NFL Olympics, March Madness, NBA2) Why are Media involveda) Leagues want coverage to increase popularity i) Media is key to building a fan baseb) Media draws large audience and then draws advertisers in to sell to that audiencei) Ads do not make enough money ii) Reason 2) get some returning and new viewers out of the experience, expanding their demographic with sportsiii) ESPN: the only 24 hour sports network and they brand themselves as the world wideleader in sportsiv) Sports fans are loyal networks have leverage when making rights deals with satellite and cable companies(1) People will shift providers based on the sports coverage3) Effects of media coverage of sportsa) On sports: sports look much differently now because of media i) Change the rules based on coverage(1) TV timeouts, shot clock, instant replay, how many timeouts, schedule, (2) Volleyball: TV coverage changed the scoring to rally scoreb) Competitive balance: team fortunes can turn around quickly and any team could win: perception in the NFLc) Competitive Imbalance: MLBi) Why?(1) NFL has a salary cap and MLB doesn’t have one (2) NFL has salary cap because all media money comes in and money is distributed equally(3) MLB money is distributed unequally on a local and national level leading to no salary capsd) Popularity of sportsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i) Soccer: not popular because not enough coverage in the media (1) Wasn’t TV friendly (a) No breaks within halves(b) No breaks for commercialse) On Media: Networks holding cable and satellite companies hostage in dealsi) Currently consumers are paying for itii) Sports industry are bringing a lot more money from media than the size of audience dictates(1) Once they break the audience apart, someone is going to be in troublef) On Society: The importance of sports has increased because of the media i) Elevated sports and athletes to celebrity lifeii) Change college life: # of applications increase when their football or basketball team does well(1) Hence why schools put a lot of money in sports(2) Mood effects when team does good or


View Full Document
Download Sports and Media
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Sports and Media and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Sports and Media 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?