TEL-T 205 1st Edition Lecture 19Sports & Media1) Sports as big businessa) Hyper inflated evaluation of sports contentb) Sports value is increasing rapidly c) Rights fees from networks Approaching 18 billion a year for 17 weeks of Sunday and Monday NFL d) Not just NFL Olympics, March Madness, NBA2) Why are Media involveda) Leagues want coverage to increase popularity i) Media is key to building a fan baseb) Media draws large audience and then draws advertisers in to sell to that audiencei) Ads do not make enough money ii) Reason 2) get some returning and new viewers out of the experience, expanding their demographic with sportsiii) ESPN: the only 24 hour sports network and they brand themselves as the world wideleader in sportsiv) Sports fans are loyal networks have leverage when making rights deals with satellite and cable companies(1) People will shift providers based on the sports coverage3) Effects of media coverage of sportsa) On sports: sports look much differently now because of media i) Change the rules based on coverage(1) TV timeouts, shot clock, instant replay, how many timeouts, schedule, (2) Volleyball: TV coverage changed the scoring to rally scoreb) Competitive balance: team fortunes can turn around quickly and any team could win: perception in the NFLc) Competitive Imbalance: MLBi) Why?(1) NFL has a salary cap and MLB doesn’t have one (2) NFL has salary cap because all media money comes in and money is distributed equally(3) MLB money is distributed unequally on a local and national level leading to no salary capsd) Popularity of sportsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i) Soccer: not popular because not enough coverage in the media (1) Wasn’t TV friendly (a) No breaks within halves(b) No breaks for commercialse) On Media: Networks holding cable and satellite companies hostage in dealsi) Currently consumers are paying for itii) Sports industry are bringing a lot more money from media than the size of audience dictates(1) Once they break the audience apart, someone is going to be in troublef) On Society: The importance of sports has increased because of the media i) Elevated sports and athletes to celebrity lifeii) Change college life: # of applications increase when their football or basketball team does well(1) Hence why schools put a lot of money in sports(2) Mood effects when team does good or
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