TEL-T 205 1st Edition Lecture 8News Media: How content develops- Journalistic values:o Entertainment: has to be something that generates an audience through commercialism. They have to entertain people to draw them in which influences the way the content is delivered. o Objectivity:  Independence: free from ownership from political parties and government Balance: giving equal time to any serious sides of an issue  Non- evaluative: not passing judgment about what happenedo Informativeness Not something they need to know, something they don’t know Breaking news trumps all New news trumps importance and accuracy Homelessness is barely covered because it’s not informativeo Brevity We want short stories because we don’t have the patience for it- The impact of these values on contento Separate socialism from ito If you understand how these manipulations work, you can use it in your favoro They don’t cover persistent problems like feeding the hungry. If you want coverage, make it an event (bring celebrities). o If you don’t want news coverage, change how well it fits journalistic valuesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- News media: Effects of the coverageo Knowledge/ information acquisitiono Diffusion of news/ spreading informationo Accumulation of knowledge/ information: the more we watching, the more news media we consume and learn.  Cultivation: the more news we consume, the more we consume, the more violence we consume, the more inaccuracy we learn. Next- step realityo Effects on the knowledge gap: it’s a concern that some people don’t have the knowledge. Sometimes, the knowledge gap is based on socioeconomic status. News media could make the gap smaller or larger. News media coverage effect has been pretty mixed.o Two factors that influence: Motivation is equal across these two groups. News media coverage decreases the knowledge gap. Like Health news. Everyone wants to know how to prevent a heart attack.  Access to the information: when access is equal, news media coverage deceased the knowledge gap in the same way. When access is unequal, the knowledge gap increases. o Agenda Setting: news media don’t tell us what to think, but they do tell us what to think about. Media coverage turns people towards a certain position. They influence our perception of what matters. Media coverage predicts what the public thinks are important.Simple correlational designs:In order to measure agenda setting, measure what the news is covering and what the people think are important. News coverage issues  perceived issue importance Correlation does not predict causationAgenda settingo The agenda- setting hypothesiso Findings: the media does set what issues we care most aboutSuicide Stories:o Findings:  When there is an increased coverage of suicide, there is an increased rate of suicide The increase is proportional to that amount of coverage That increase is greatest in geographic area where the coverage is greatest not where it actually occurred Hypothesis: news coverage is killing people  Alternative explanations:  Coroner classification effect: a lot of these situations are ambiguous. There is a media effect, but it’s not on how media influence people to commit suicide, but how the coroner labels them. It could be because of how the coroner is classifying these deaths because of the news coverage of suicide. So there isn’t really an increase, it’s just the coroner labels them as suicide because of the news coverage. Precipitation , Not Causation”- Media doesn’t actually cause them to kill themselves, butrather people are already planning on doing it and the media is precipitating it. - When increase in suicide happens, a proportional decease occurs. Does not happen.  There is a solution When you report a suicide story, provide information to get