TEL-T205 1st Edition Lecture 17Race and the Media (Continued)1) All In The Family Explicitly dealt with race and prejudices a) Impacts of the showi) Majority of the audience identified with Archie [ The main characters attitudes and beliefs] who is supposed to be out of touch when it comes to race in society the older generation(1) In the eyes of the audience Archie was not mocking it was validating their beliefsii) Show increased a division between blacks and whites (1) At some level the producers intent doesn’t matter what is the audiences perspective on what’s being produced 2) Impact of Comedy in Racea) Purpose of humor is to make fun of racial stereotypes b) However they have a stronger impact on racial stereotypes based on how we perceivethem i) In Drama: we think critically about racism and look down on it (counter argue)ii) In Comedy: We do not think critically or evaluate  we take at face value (1) More likely to incorporate and prime into our daily life(2) Ex. Dave Chappelle left his show on comedy central after 3 seasons(a) Intention to tear down racial barriers and show how ridiculous stereotypes are(b) Felt audience was taking it the wrong way reinforcing stereotypes and so he left the show(3) Not consciously, however comedy does not automatically make us think “no that is wrong”c) Case Study: The Cosby Showi) In the 80’s was very popular with both black and white races ii) Presented black family in an affluent lifestyle iii) Provide a counter to the ghetto stereotypeiv) Focused on education, motivation, and hardworkv) Impact: research studies (1) Although some positives, they came at a cost(a) “Enlightened Racism” Blacks are just as capable of success as whites but compared to every other belief of Blacks in the U.S.(i) Why aren’t the other Black population doing well?1. Must not be focused on motivation, education, and hardworkThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.2. Still inherent racism between psychological traits(ii) The Cosby Show did not talk about race in terms of discrimination and barriers or hurtles in place1. Fostering this point of enlightened point of view2. They do speak about sexism though vi) Audience perspective and background matters & the universe of depiction matters3) Gender and the Mediaa) Gender-Role stereotypes i) Personality traitsii) Behavioral characteristics(1) Appropriate occupations (2) Appropriate Emotional responsesiii) Receive this information from the media (1) Crave this information by ages 5 or 6 to find some answers (2) Then we categorize the genderb) Effects of exposure of these depictionsi) The more exposed the more likely to internalizeii) Gender Identity important to ones self-imageiii) Influencing our own perceptions and behavior (1) The more consumed the more gender stereotyped we are4) Solutionsa) Either enhancing positive or mitigating negative effecti) Increasing audience knowledge on stereotyping & prejudice (1) It Does not work (a) Not conscious processes [stereotypes and prejudicesii) Counter-stereotyping(1) Content centric providing exemplars that are different from the stereotypes that people have(a) These sometimes work(i) Need to be repeated in or to assist and have an effect in our categorization(ii) Reinforced by many messages 1. There needs to be a change in the volume and create a