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IUB TEL-T 205 - The One With Highs and Lows

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I. What Are Audiences Looking For?A. High culture vs. low culture1. High Culture Has a uniformity amid varietya) Lots of different pieces that do well on their own that also harmonize when combined(1) Quality: acting, cinematography, score ect(2) Focus on the content rather than the user: cognitive appreciation(3) Depth of appreciation: can watch repeatedly and always get something new out of it(4) Training on thisB. Disconnect: why are we not all consuming high culture content?1. High culture is not always popular2. Oscar nominations versus box office moviesa) Nominations are not always the most popular movies people are seeing3. Hard work to consume high culture content4. Uses and Gratificationsa) Our use of media is predicted by the gratifications we are seekingb) High culture requires more cognitive effortc) Low culture is all about emotional reaction(1) The gratification we are generally seeking is about emotional reaction hence why we get a lot of low culture contentC. The necessary ingredients1. Role of conflict and identification with charactersa) Drama looking for suspense and we want a positive resolution in the end(1) Suspense: needs 2 possible outcomes meaning there needs to be conflict with two people or groups & we must strongly prefer one outcome over another; preferred outcome should be unlikely(a) Need suspension of disbelief(2) Escapism: chance to get away from our stress and get lost in the story(a) Conflicts to assist in the next-step reality(b) Connection of characters pulls us into the storyb) Comedy(1) Hostile Humor comes at the expense of somebody which means there needs to be conflict(2) Need to connect with characters: “it’s funny because they deserve it”(3) Can’t empathize with victim if we think it’sfunny(4) Cues to tell us it is okay to laughD. The appeal of aversive content1. Violence: we are set up to be averse to violencea) #1 phobia is blood and the dominant emotion when watching violence is disgust: so why what?b) Enjoyment: Violence takes away from our enjoyment(1) Automatically elicits negative reactions(2) Very salient and visiblec) When watch violence people focus mostly on the violent actionsd) Decreases the attention to other aspects of show or moviee) Selective Exposure: violence increases our interest in the show people choose to watch violent shows but enjoy non violent shows moref) Violence replicates conflict and Action; people believe it is more suspenseful and we are attracted to suspense2. Horror fear is extremely aversive: human nature we seek to avoid ita) Fear is arousing which can be desiredb) Terror Management(1) When experiencing anxiety that is out of our control, when the economy is bad, terror risk is high, horror films do better(2) Horror is used to manage anxiety to gain some controlc) Use horror to fulfill certain gender role expectations(1) Horror tends to be a group activity3. Sad Entertainment tragedya) We want an opportunity to reflect upon our own sad moods or compare ourselves to others to elevate our moods [ Mood Management]b) Different type of enjoyment: appreciation or elevation(1) Positive take on the human situation or relationships(2) Gives us a chance to consider the good embodiments of a humanE. Outcomes of entertainment content patterns1. There are predictable ways of certain content patterns and representations2. Can lead to effects resulting from consuming the same patternsTEL-T 205 1st Edition Lecture 10 The One With Highs & LowsI. What Are Audiences Looking For?A. High culture vs. low culture1. High Culture Has a uniformity amid varietya) Lots of different pieces that do well on their own that also harmonize when combined(1) Quality: acting, cinematography, score ect(2) Focus on the content rather than the user: cognitive appreciation(3) Depth of appreciation: can watch repeatedly and always get something new out of it (4) Training on thisB. Disconnect: why are we not all consuming high culture content?1. High culture is not always popular2. Oscar nominations versus box office moviesa) Nominations are not always the most popular movies people are seeing3. Hard work to consume high culture content4. Uses and Gratificationsa) Our use of media is predicted by the gratifications we are seekingb) High culture requires more cognitive effort c) Low culture is all about emotional reaction(1) The gratification we are generally seeking is about emotional reaction hence why we get a lot of low culture contentC. The necessary ingredientsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. Role of conflict and identification with charactersa) Drama looking for suspense and we want a positive resolution in the end(1) Suspense: needs 2 possible outcomes meaning there needs to be conflict with two people or groups & we must strongly prefer one outcome over another; preferred outcome should be unlikely(a) Need suspension of disbelief(2) Escapism: chance to get away from our stress and get lost in the story (a) Conflicts to assist in the next-step reality(b) Connection of characters pulls us into the storyb) Comedy(1) Hostile Humor comes at the expense of somebody which means there needs to be conflict(2) Need to connect with characters: “it’s funny because they deserve it”(3) Can’t empathize with victim if we think it’sfunny(4) Cues to tell us it is okay to laughD. The appeal of aversive content1. Violence: we are set up to be averse to violencea) #1 phobia is blood and the dominant emotion when watching violence is disgust: so why what?b) Enjoyment: Violence takes away from our enjoyment(1) Automatically elicits negative reactions(2) Very salient and visiblec) When watch violence people focus mostly on the violent actionsd) Decreases the attention to other aspects of show or moviee) Selective Exposure: violence increases our interest in the show people choose to watch violent shows but enjoy non violent shows moref) Violence replicates conflict and Action; people believe it is more suspenseful and we are attracted to suspense2. Horror fear is extremely aversive: human nature we seek to avoid it a) Fear is arousing which can be desiredb) Terror Management(1) When experiencing anxiety that is out of our control, when the economy is bad, terror risk is high, horror films do better(2) Horror is used to manage anxiety to gain some controlc) Use


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