JOUR J 110 1ST Edition Lecture 1 Outline of Current Lecture I What is Communication II 4 Levels of Communication a Intrapersonal b Interpersonal c Group d Mass III Mass Communication VS Mass Media IV SMCR V Evolution of Mass Communication Current Lecture Communication What s Modern 1 2 3 4 Instant News Live coverage Constant Coverage Feeding the goat Heavy Analysis what it means Visuals photos graphics What is Communication Conversation relaying information sharing through forms of media etc Social interaction through messages George Gerbner 4 Levels of Communication These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 1 2 3 4 Intrapersonal Self Interpersonal one on one Group 3 or more Mass very large group audience Mass Communication VS Mass Media Mass Communication Process Mass Media Channel of Technology SMCR SMCR Sender Message Channel Receiver Basic Model Channel Feedback Sender Receiver Shannon Weaver s Model of Communication Info Source Sender Transmitter Encoder Reception Channel NOISE Feedback Other Models of Communication 1 Ritual 2 Publicity 3 Reception Decoder Destination Receiver Evolution of Mass Communication Some changes in technology Cave Paintings Early forms of writing Roman Catholic Church Guttenberg s Press Movable Type Printing Today s technology
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