Week 1 1. Douglas Kellner , “Cultural Studies, Multiculturalism, and Media Culture”• Media gives up our sense of selfhood, our notion to be male or female. • Pedagogy: Contribute to educating us how to behave and what to think, feel, believe, fear and desire. i. Production and Political Economy 1. b/c of the demands of the format of radio or music television for instance most songs are 3-5 minutes long. b/c control by giant corporations oriented primarily towards profit, films and TV are production in the US is dominated by specific genres such as talk, and game shows, soap operas, situation comedies, action/adventure series, reality TV, and so on.. This economic factor explains why there are cycles of certain genres and subgenres. Certain homogeneity in products constituted within systems of production marked by rigid generic codes, formulaic conventions, and well-defined ideological boundaries. 2. Political economy a. US for instances disclosed that takeover of the television networks by major transnational corporation , whereby powerful corporate groups won control of the state and the mainstream media. AOL, Time Warner, Disney are ever more controlling over their domains of production. b. Examples Mariah Carey, Britney Spears, deploy the tools of the glamour industry and media spectacle to make certain stars the icon of fashion, beauty, style, and sexuality. ii. Textual Analysis 1. Quantitative analysis- # of episodes of violence 2. Qualitative study – images of women, black, 3. Semiotics analyzes how linguistic and nonlinguistic cultural “signs” from systems of meanings. Someone gives a rose= sign of live. Comedies show proper and improper behavior, demonstrates how to solve certain social problems by correct actions and values. Soap Operas proliferate problems and provide messages concerning the endurance and suffering needed to get through life’s endless miseries. 4. Each critical method focuses on certain features of text from a specific perspective like gender, race, class, sexuality, nation.. iii. Audience Receptin and use of Media Culture 1. Member of distinct genders, class, races, nation, regions, are going to red texts differently. Personal Identity will necessarily impact a person’s experience of media 2. Fan Culture like Harry Potter, certain media allow fans to create a culture experience based on a TV show, book ,film Lynn Weber, “A Conceptual Framework for Understanding Race, Class, Gender, and Sexuality”• Race, class, gender and sexuality are historically contingent and globally specific, socially constructed power relations that simultaneously operate at both macro & micro levels • Race, class, gender and sexuality are interconnected systems of oppression (Multidimensionality) i. Contextual 1. Not static or fixed, meaning shift and change over time, even at same time different places can have different meanings. Constantly undergo changes, ii. Socially constructed 1. Race, class, gender, sexuality develop out of group struggles over socially valued resources. Not biological or natural categories, 2. “Dominant groups justify these hierarchies by claiming that the rankings are a part of the design of nature, not the design of those in power”iii. Systems of power relationships1. Power hierarchies in which one group exerts control over another securing its position of dominance in the system. iv. Social structural (macro) and Social Psychological (Micro) 1. Micro- every lives, perception other have on us affect the way we view ourselves, stereotypical images affect how we see ourselves, Macro- social, cultural and institutional level, inherent inequalities are built into these systems v. Simultaneously expressed 1. Some instance you might be a member of a dominant group at others in a subordinate one. Not only does race, class, gender, sexuality but as well as age, ability, ethnicity, form a complex wed of interrelationships vi. Emphasize the interdependence of knowledge and activism 1. One way of examining this interdependence is by examining out own unearned privileges granted to us by our Race, Class, Gender or sexuality II. Stephen J. McNamee and Robert K. Miller , “The Meritocracy Myth”• Individuals can go as far as their merit takes them.• You get out what you put into the system (Presentation of it: Pursuit of Happiness) i. Individual merit based on:ii. Innate abilitiesiii. Working hardiv. Having the right attitudev. Having high moral character and integrity • 2 main arguments against the myth i. Impact of merit on economic outcome is vastly overestimatedii. Nonmerit factors that suppress, neutralize, or negate effects of merit1. Effect of Inheritance2. Bad luck3. Education4. Self-employment5. Manufacturing6. Discrimination • Belton: The Emergence of the Cinema as an Institutiono Movie palaces resembled gigantic cathedralso Fans transformed actors into stars o Millions of Americans went to the movies every week, leisure time, it was an institution o Economic wise : Designed to make money, as societal: it provided an appropriate form of social contact for the American populace Technological was dependant on cameras, microphones, projectors .Psychological purpose is to encourage movie going habits by providing entertainment to working-middle class. o Edison made Kinetoscope: you look down into it, was like a mini clip, changed 19th century. Gave modern conception of time that would marketed in forms of photos, records, mores o Nickelodeons –price was a nickel, small theatres, low cost of admission_____________________________________________________________________________________________Week 2 • Hegemony and Ideology Film Hugo (2011)Anthology: Jennifer Clement and Christian B. Long, "Hugo, Remediation, and the Cinema of Attractions, or, The Adaptation of Hugo Cabret”iii. Hegemony- ruling social political and cultural social forces in our culture by middle/upper class moderate white males. All multicultural issues are traditionally analyzed in relation to the hierarchy iv. The movies heko Melies legacy in the 21st century1. The Invention of Hugo Cabret. The book acts then as a remediation that transforms one media form – film – into another, older form – the novel2. In fact, this is a movie very concerned with work, both in the sense of “not-broken” and in the sense of labour., 3. Automaton man helps narratives the stories. It is the connection Belton:
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