Kellner, Lull, & Althusser: What Is At Stake In Film Criticism Kellner- Method for doing film criticism with 3 major points- Political Economy of CulturePolitical Economy of Culture- The politics and culture of the time determines what will and will not sell- Film also determines what the political economy of culture is - Another Example: White Rappers- Culture dictates what can be produced but the production of new, edgythings what the culture can accept/is willing to pay forTextual Analysis- Use of visual and audio elements within a film to gain raw data for analysis- Disney’s use of black on the evil characters is a construct that perpetuates racism and gender problemsPublic Perception- Using what already exists to create new media or phenomenon- Examples- Marvel Movies CosplaySo What?- Every message we send is digested by every country on earth due to the massive influence of Hollywood on an international levelLull- Hegemony: the dominance of one country or social group over others- Male, White and American - A means of control- Is hegemony necessarily a bad thing?How is Hegemony built and maintained?- ISA: an agency or mechanism that spreads ideas to create consent amongst a governed community or community to be influenced by a government- Change with different cultural demands - RSA: an enforcing
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