Week 1 1 Douglas Kellner Cultural Studies Multiculturalism and Media Culture Media gives up our sense of selfhood our notion to be male or female Pedagogy Contribute to educating us how to behave and what to think feel believe fear and desire i Production and Political Economy 1 b c of the demands of the format of radio or music television for instance most songs are 3 5 minutes long b c control by giant corporations oriented primarily towards profit films and TV are production in the US is dominated by specific genres such as talk and game shows soap operas situation comedies action adventure series reality TV and so on This economic factor explains why there are cycles of certain genres and subgenres Certain homogeneity in products constituted within systems of production marked by rigid generic codes formulaic conventions and well defined ideological boundaries 2 Political economy a US for instances disclosed that takeover of the television networks by major transnational corporation whereby powerful corporate groups won control of the state and the mainstream media AOL Time Warner Disney are ever more controlling over their domains of production b Examples Mariah Carey Britney Spears deploy the tools of the glamour industry and media spectacle to make certain stars the icon of fashion beauty style and sexuality 1 Quantitative analysis of episodes of violence 2 Qualitative study images of women black 3 Semiotics analyzes how linguistic and nonlinguistic cultural signs from systems of meanings Someone gives a rose sign of live Comedies show proper and improper behavior demonstrates how to solve certain social problems by correct actions and values Soap Operas proliferate problems and provide messages concerning the endurance and suffering needed to get through life s endless miseries 4 Each critical method focuses on certain features of text from a specific perspective like gender race class sexuality nation ii Textual Analysis iii Audience Receptin and use of Media Culture 1 Member of distinct genders class races nation regions are going to red texts differently Personal Identity will necessarily impact a person s experience of media 2 Fan Culture like Harry Potter certain media allow fans to create a culture experience based on a TV show book film Lynn Weber A Conceptual Framework for Understanding Race Class Gender and Sexuality Race class gender and sexuality are historically contingent and globally specific socially constructed power relations that simultaneously operate at both macro micro levels Race class gender and sexuality are interconnected systems of oppression Multidimensionality i Contextual ii Socially constructed 1 Not static or fixed meaning shift and change over time even at same time different places can have different meanings Constantly undergo changes 1 Race class gender sexuality develop out of group struggles over socially valued resources Not biological or natural categories 2 Dominant groups justify these hierarchies by claiming that the rankings are a part of the design of nature not the design of those in power iii Systems of power relationships 1 Power hierarchies in which one group exerts control over another securing its position of dominance in the system iv Social structural macro and Social Psychological Micro 1 Micro every lives perception other have on us affect the way we view ourselves stereotypical images affect how we see ourselves Macro social cultural and institutional level inherent inequalities are built into these systems v Simultaneously expressed 1 Some instance you might be a member of a dominant group at others in a subordinate one Not only does race class gender sexuality but as well as age ability ethnicity form a complex wed of interrelationships vi Emphasize the interdependence of knowledge and activism 1 One way of examining this interdependence is by examining out own unearned II Stephen J McNamee and Robert K Miller privileges granted to us by our Race Class Gender or sexuality The Meritocracy Myth Presentation of it Pursuit of Happiness You get out what you put into the system Individuals can go as far as their merit takes them i Individual merit based on ii Innate abilities iii Working hard iv Having the right attitude v Having high moral character and integrity against the myth 2 main arguments Impact of merit on economic outcome is vastly overestimated i ii Nonmerit factors that suppress neutralize or negate effects of merit 1 Effect of Inheritance 2 Bad luck 3 Education 4 Self employment 5 Manufacturing 6 Discrimination Belton The Emergence of the Cinema as an Institution o Movie palaces resembled gigantic cathedrals o Fans transformed actors into stars o Millions of Americans went to the movies every week leisure time it was an institution o Economic wise social contact for the American populace Technological was dependant on cameras microphones projectors Psychological purpose is to encourage movie going habits by providing entertainment to working middle class Designed to make money as societal it provided an appropriate form of o Edison made Kinetoscope you look down into it was like a mini clip changed 19th century Gave modern conception of time that would marketed in forms of photos records mores o Nickelodeons price was a nickel small theatres low cost of admission Week 2 Hegemony and Ideology Film Hugo 2011 Anthology Jennifer Clement and Christian B Long Hugo Remediation and the Cinema of Attractions or The Adaptation of Hugo Cabret iii Hegemony ruling social political and cultural social forces in our culture by middle upper class moderate white males All multicultural issues are traditionally analyzed in relation to the hierarchy iv The movies heko Melies legacy in the 21st century 1 The Invention of Hugo Cabret The book acts then as a remediation that transforms one media form film into another older form the novel In fact this is a movie very concerned with work both in the sense of not broken and in the sense of labour 2 3 Automaton man helps narratives the stories It is the connection Belton Classical Hollywood Cinema Narration Equilibrium and Disruption begin with an act that disturbs the original state of things and by the end reestablishes a new order or balance Characters and goals Process of problem solving classical suspense narratives regularly take shape around the forward movement of charaters attempt to attain goals and around the backward or sideway movements of the delays they experience
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