AM 101 – Exam 2 Study GuideChapter 6 – Textiles, Fibers, and Fabrics· Cotton (Natural Fiber)o Requires warm climate and irrigated watero Texas, Georgia, and North Carolina- Most widely used for fiber- Cellulosic (carbohydrate)- Absorbs moisture- Cooling effect- US leads in production- Egypt, 2nd in Pima (long staple) production· Nylono2nd most manufactured Fibero Wallace (Henry) Caruthers – Harvard graduate who invented Nylon· Brand Names – distinguish generic fiber families (TM)· Trade Names – distinguish fibers within the same generic familyGeneric name- non trademarked nameso Lycra (tradename)– Spandex (generic name) (DuPont)o Dacron- Polyester (DuPont)o Fortel – Polyester (DuPont)o Fortel – Polyester (Celanese)o Acrilan – Acrylic (Monsanto)o Antron – Nylon (DuPont)· Fiber Marketing – Vortex Advertising, publicity, market research Trade associations to promote fiber Advantages as fiber Ecological appeal Customer service Directed at retailers and consumers· Textile Converterso Take greige goods, finish them, then continues to sell and market them· Microfibers: a fiber that is two or three times smaller than human hair Thinnest/finest manufactured fiber Major break through· New Technology Increased mechanization/automation Rotary screen printing Computer programmingChapter 7 – Leather and Fur· Luxury Fiberso Animals (*look up the chart in book)-Leather: cattle, sheep/lamb, goat/kia, Equine, buffalo, pig/hog, kangaroo/wallaby(aquatic, land, reptile)-Fur:· Polyester Lap Dip = Color for matching textiles· Leathero Quickest method for tanning: skins/kips-Tanning: transforming animal pelts into leathero Tanneries:§ Regular – purchase and process skins and hides into leather§ Contract – process skins and hides for converters, but are not involved in the final sale of the leather§ Converters – purchase the skin and hides· Manufactured Fur - synthetic/ "fake" fur (Faux) Used widely and costs less Made from natural resources; emits chemicals· Furo Wild – Surplus of fur bearing animal, not endangeredo Farm – 64% of fur farms in N Europe· How is the price of fur pelt determined? Pelt- skin of fur bearing animal Bundle- by quality and color· How is Mink developed? Farm raised, more expensiveo Carbon DioxideMink most often farm raisedChapter 8 – Product Development: teaming of market and trend research with merchandising, design, and technical process to develop final product· Design Teamo Designer – will sketch and make the patterno Design Assistanto Merchandiser – is only concerned about the businesso Product Developer / Technical Design Product Categories: Active wear Bridal Wear Maternity Formal Wear· Product Categories for Womeno Size Ranges:§ Misses – regular even numbers 0-20§ Juniors – regular odd numbers 1-15§ Petites –women under 5’4· Number followed by P, Misses or Junior§ Women’s – even numbers 12W-26W, or XL-XXXXl, 1X-3XLo Prize Zones:§ Designer – highest price§ Bridge – between designer and better- 1/3 to ½ of designer pric Contemporary – New Zone o Youngest designers: innovative, seek broader market than designer zoneo Use less expensive fabricso Located in low rent areaso Jackets $90-$120§ Better – Medium Priced§ Moderate – i.e. Simply Vera for Vera Wang§ Budget – Mass Market§ New Zone – High end for the super rich special prices in limited quantities· Loro Piani – start with raw material, manufacture textile & product, sell to market which is the top 10% of the top 1%· Italian Company; 3 stores in Coloradoo Where do designers get inspiration?o Mood/Inspiration Board - street, fabric, trend reports, cultural, current events, pop cultureo Something new every season (nothing from past season unless it is very vintage)o Zeitgeist – “spirit of the timePlanning a line Designer under direction of merchandiser Research; review trends, colors, fabrics Sales records/mark downs Trend boards2. Creating design concept Sketch individual garments on croquis Sketches reviewed to fit target consumer and fit line concept Cost analysis Retail price point3. Developing the design Approve sketches Fit Sessions Slopers4. Planning production Sourcing: determining where the components are ppurchased Fabrics Trims Where garment will be cut and sewn Fabric if ordered Exact cost determined $ to finance Samples duplicated to present to retail buyers Seasonal trade shows In house showrooms Spec Sheets- measurements; no cost; can change5. Productions Cutting, sewing, finishing, quality assurance
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