CSU AM 101 - Final Exam Study Guide (9 pages)

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Final Exam Study Guide

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Final Exam Study Guide


Study Guide
Colorado State University- Fort Collins
Am 101 - Fashion Industries
Fashion Industries Documents

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AM 101 Final Edition 1 Why does a buyer attend a market To choose styles for upcoming seasons 2 What is a foreign market A market outside the US 3 Define market center Geographic location where fashion is offered and sold wholesale 4 Where is the primary market center in the US New York 5 What are the cities in the up coming market centers Los Angeles Dallas and Miami 6 Which city is the only market center without a mart and why These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute New York because typically buyers move from showroom to showroom during the market weeks 7 Which city is the oldest merchandise mart Chicago which opened in the 1930 s 8 Define sales rep They are independent and carry several non competing lines to offer retail clients more variety 9 How do sales reps operate Sole proprietorship they may have a showroom and travel to different areas to show lines to retail buyers 10 What do company sales reps do Operate out of corporate showrooms in a fashion mart 11 What is their minimum order total in order to justify expense 1 million 12 What is market week Provides services to buyers and only authorized manufacturers and buyers are admitted to market week there is high security and special events such as parties and fashion shows 13 What is a trade show Temporary exhibits which buyers in specific regions attend 14 What are some examples of foreign markets London Paris Milan Tokyo 15 What is haute couture made of Expensive fabrics and hand sewn details which is a very small target market 16 What is an example mentioned in class of haute couture Pret a Porter 17 Who did the first stage fashion show Paul Poiret in 1907 18 What are Paris couture houses names after Their founder for example Chanel Givenchy 19 What are some characteristics of a chain store They sell brand name merchandise at below traditional retail prices they also sell budget or mass apparel

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