Age- generational charts, Sex Family/ stages of family cycle, Income/household, Occupation- purpose of dress, Education, Religion, Race- ethnicity- nationalityTotal or gross income- which is your wages and salaryDisposable income- the amount of money an individual has to spend after or save after paying taxes. It is equivalent to what an employee calls “take home pay”Discretionary Income- the money an individual has to spend or save after buying necessities such as food, clothing, shelter etc.4. In 50 + years how much of their income will be discretionary?½5. What minority is the 2nd largest in the US?African American6. How do you make a customer profile?a) Gender- mens, womens, childrensb) Age rangea. Narrow age rangeb. Broad age rangec) Lifestyle and Geographic Locationa. Careerb. Urban, suburban, country, mountiansc. Classic, trendy, edgyd) Entertainment, recreational activitiesPrice, Advertising, Quality, Innovation, Services offered, Brand reputationAM101 1nd EditionExam # 1 Study Guide Lectures: 1-5Chapter 11. Which style was made popular by the Triangle Shirtwaist Fire and who was it made famous by?Shirtwaist dress was made popular by Dana Gibson 2. What wear some fashion sites that became popular in the 18 and 1900’s Daily Trade Talk, American Vogue, Women’s Wear Daily3. What was the first men’s retail store called?Brookes Brothers4. What did they sell? Military uniforms 5. During the 1940’s and 1950’s, WWII was affected designers in Europe, what happened because of this?More American designers started to become popular because the French houses were shut down 6. Who were some of the American designers that became popular during this period of time? Claire McCardell, Norman Nell, Tina Leser, and Mildred Orrick 7. The American Sportswear industry soon became very popular and we expanded the industryto where?California8. In 1850, in California, Levi and Strauss were designing and selling what?Work trousers for the gold miners9. What happened to the dress as a result of the increasing amounts of Hollywood influences?Dress became more casual, people were wearing less suits and more casual sportswear10. What was the generation called when all of the children were being born?Baby Boomer Generation11. In the 1950’s and 1960’s what percent of the population was teenagers?50% Chapter 2 Key Terms:Fashion- the style or styles of clothing and accessories worn at a particular time by a particular group of peopleFashion Industries: those engaged in manufacturing the materials and finished products used in the production of apparel and accessories for men, women and childrenFashion Business: includes all of the industries and services connected with fashion: manufacturing distribution, marketing, retailing, advertising, communications, publishing and consulting Marketing: the process that includes diverse activities that identify consumer needs to plan, price, distribute, and promote products effectively so that they will sell easilyFashion Merchandising: which is the planning required to have the right fashion oriented merchandise atthe right time, in the right place, in the right quantities, at the right prices and with the right sales promotion for a specifies target customerStyle: the characteristic or distinctive appearance of a garment- the combination of features that make it unique and different from other garments.High fashion: refers to a new style accepted by a limited number of fashion leaders who want to be the first to adopt changes and innovation in fashionDesign: a particular of individual interpretation, version, or treatment of a styleStyle Number: retailers assign a number to each individually designed productTaste: refers to prevailing opinion of what is and what is not attractive and appropriate for a given occasion Classic: a style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of timeFad: a fashion that suddenly sweeps into popularity, affecting a limited part of the total population, and then quickly disappearsTrend: general direction or movement Silhouette: its overall outline or contourDetails: individual elements that give a silhouette its formTexture: the look and feel of the fabricFashion Cycle: refers to the rise, wide popularity, and then decline in the acceptance of a style, represented by a bell shaped curve Rise Stage: when a new design is accepted by an increasing number of customers Knockoffs: versions of the original designer style duplicated by manufacturers Culmination Stage: when a fashion is at its height of its popularity and useDecline stage: when boredom of a fashion sets in, the result is a decrease in consumer demand for that fashion Obsolescence stage: when strong distaste for a style has set in and it can no longer be sold at any price Fast Fashion: the retail strategy of keeping fashion fresh as if it were a perishable goodLong run fashions: take more seasons to complete their cycle than what might be considered averageShort run fashions: take few seasons to complete their cycle than what might be considered average1. What are the purposes fashion?To keep our bodies to stay warm/ cool, to make a social statement, modesty, a desire for adornment and decoration, and finally, outside influences2. What are the 5 Ps of merchandising?Planning- the right time, with the right product, at the right place with the right quantities, for the right place and to the right people3. The fashion industry brings in how much revenue globally? 1.2 trillion4. What is a style?The characteristic or distinctive appearance of a garment5. What is a design? A particular or individual interpretation, version or treatment of a style6. What are the 4 components of fashion?Silhouette, texture, color, details (see above for definition) 7. What is a silhouette?The overall outline or contour, can be one of four variations: wedge, slim, rectangle and A line8. What are the stages of the fashion cycle?Introduction- the producer may present the design in a new color, texture or styleRise stage- a new, original design is accepted by an increasing number of customersCulmination stage- when a fashion is at the height of its popularity and useDecline stage: when boredom sets in the result is a crease in consumer demand for that fashionObsolescence stage- when strong distaste for a style has set in and can no longer be sold at any price 9. What is high fashion?Refers to the new style accepted by a