Kellner Lull Althusser What Is At Stake In Film Criticism Kellner Method for doing film criticism with 3 major points Political Economy of Culture Political Economy of Culture The politics and culture of the time determines what will and will not sell Film also determines what the political economy of culture is Another Example White Rappers Culture dictates what can be produced but the production of new edgy things what the culture can accept is willing to pay for Textual Analysis Use of visual and audio elements within a film to gain raw data for analysis Disney s use of black on the evil characters is a construct that perpetuates racism and gender problems Public Perception Using what already exists to create new media or phenomenon Examples Marvel Movies Cosplay So What Every message we send is digested by every country on earth due to the massive influence of Hollywood on an international level Lull Hegemony the dominance of one country or social group over others Male White and American A means of control Is hegemony necessarily a bad thing How is Hegemony built and maintained ISA an agency or mechanism that spreads ideas to create consent amongst a governed community or community to be influenced by a government Change with different cultural demands RSA an enforcing agency
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