HBM 235 1st Edition Lecture 21 Outline of Last Lecture I Class Presentations Outline of Current Lecture I The 5 Ps II Tourism Area Life Cycle Model TALC Richard Butler 1980 Current Lecture I The 5 Ps A Proper Planning Prevents Poor Performance B Symptoms of Lack of Planning 1 Stress 2 Uncertainty 3 Aimless wandering 4 False starts 5 Wasted time 6 Regret 7 Financial problems C Symptoms of Lack of Tourism Planning 1 Overcrowding and congestion 2 Damage to physical environment II Tourism Area Life Cycle Model TALC Richard Butler 1980 1 Exploration Very small number of ventureres Little or no tourism infrastructure Local tourist contact high Very little social environmental or economic impact 2 Involvement Local tourist contact high Organizing around tourism begins Marketing begins Infrastructure emerging Investments begin 3 Development Heavy advertising Local control decreasing Local enterprise being replaced by foreign business Noticeable changes sociocultral and physical environment Tourist arrivals will equal exceed local population 4 Consolidation Tourists exceed locals Growth slows Mass market Dependables and near dependables 5 Stagnation Peak visitors reached Well established image but No longer fashionable Reliance on repeat visitors Frequent changes in ownership 6 Rejuvenation Repositioning New different basis of attraction ex Conventions Man made attractions Natural attraction Service quality enhancement 7 Decline Arrivals decreasing Investors pull out Hotels become condominiums A How can this aid planning efforts 1 Road map for what may lie ahead 2 If local resentment generally starts to emerge during development stage can plan for this in exploration stage If in involvement stage how to avoid stagnation B Pagan Island 1 18 24 sq mi 2 Two volcanoes Both have some degrees of activity Northern volcano erupted in 1981 and is still continually active Foreign help to begin tourism starting from scratch 100 sustainable and renewable energy
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