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UW-Madison JOURN 201 - A New Communication Era

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Journalism 201 1st Edition Lecture 34 Outline of Last Lecture I Is the US becoming more politically polarized II What is polarization III To sum up IV The role of media Action coordination mechanisms V Emerging media and polarization VI Political polarization VII Role of emerging media VIII Implications Outline of Current Lecture I A New Communication Era II Characteristics of the Broadcast vs Network Eras III Claims about Internet s Social Impacts IV 3 Claims V Three Hypotheses VI Democratizing Communication VII Arguments for Democratization VIII Markos Moulitsas Daily Kos IX Michelle Malkin X But Arguments Against Democratization XI Myth XII Myth of Digital Democracy XIII Myth Summary Current Lecture I II A New Communication Era a In the 20th century information was communicated through a few very powerful broadcasters b What happens when our society s information system is built on a network of many connected nodes Characteristics of the Broadcast vs Network Eras a Broadcast Era 1920 20 i Means of production and distribution of messages expensive and highly centralized ii Very limited amount of content can be circulated These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute III IV V VI VII VIII IX iii Owned accessed and controlled by certain members of society b Network Era 1993 i Cost of disseminating messages 0 1 Means of producing distributing messages more accessible ii Unlimited content can be circulated and accessed iii Little control of access little gatekeeping Claims about Internet s Social Impacts a We will explore 3 claims about the Internet and democracy b Each claim will be supported by key ideas and refuted by key ideas 3 Claims a Digital media will i Democratize communication because it will give everyone a public voive ii Reduce inequalities in knowledge because it will make information available to all iii Facilitate civic engagement by empowering citizens and challenging repressive leaders Three Hypotheses a Digital utopianism b Digital dystopianism c The normalization hypothesis Democratizing Communication a Everyone a pamphleteer b A modern day Thomas Paine Arguments for Democratization a Physical infrastructure exists for any person on the Web to gain a global voice b Examples of citizens who have made their names with web content i Markos Moulitsas Michelle Malkin Markos Moulitsas Daily Kos a Salvadoran and Greek Heritage b Served in Army Kos c Northern Illinois University i Wrote for college newspaper d Law school at Boston University e DailyKos founded 2002 i By 2009 215 000 users Michelle Malkin a Daughter of Filipino parents b Grew up in Philadelphia c Went to Oberlin i Wrote for a college paper d Successful journalistic career LA Daily News Seattle Times Fox New Channel books e Started MichelleMalkin com in 2004 X XI XII XIII But Arguments Against Democratization a Matthew Hindman The Myth of Digital Democracy b Sure anyone can potentially reach a mass audience but who actually do And how many actually do Myth a Who b Top bloggers tend to be highly educated elites i Of top 10 bloggers 8 have attended either an Ivy League or similar stature many have law degrees ii Several had successful careers in journalism Myth of Digital Democracy a How many average citizens reach mass audience through digital media b Not many there are viral events but they are rare c And many receive support from a traditional broadcast channel Myth Summary a It is possible for average citizens to reach many people online but everyone a pamphleteer is overstated b Most of the people successful online look a lot like those who are most successful in broadcast upper middle class educate c Most of the popular online content is produced by people who look a lot like the ones producing broadcast messages


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UW-Madison JOURN 201 - A New Communication Era

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