Journalism 201 1st Edition Lecture 32 Outline of Last Lecture I What is happening to our media system II So what s new III Does it matter Key Questions IV Origins of the Digital Society V The Cold War VI ARPA VII Solution VIII Technological Determinism IX Government Sponsorship and private Sector Contributions X Computer Use XI Early 1980s XII Macintosh XIII What does a technology mean XIV San Francisco Bay Area XV Homebrew Computer Club Outline of Current Lecture I The Well II Howard Rheingold III Turner IV Internet and Web Not the Same V World Wide Web VI Google Founded 1998 VII Page Rank Algorithm VIII Trent Lott 2002 IX Mobile Current Lecture I The Well a The Whole Earth Lectronic Link b 1985 c Pre Web d Bulleting board BBS e Early idea of online community f Also some digital utopianism These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute II III IV V VI VII Howard Rheingold a Virtual Community Homesteading on the Electronic Frontier b Active member of WELL c Coined idea of virtual community d What is a community e Can a community exist online Turner a As a result digital technology had adopted an ethos of i Freedom ii Liberation iii Personal expression iv Collaboration v Utopianism vi Uniqueness think different Internet and Web Not the Same a Internet interconnected computers b Many services can run across these c Bulletin Boards BBS d Email e Usenet groups f FTP g Web is ONE of these services HTTP one of the largest World Wide Web a Sir Tim Berners Lee b HTML 1980s c Researcher at CERN in Switzerland d Server e Web pages f First web browser g 1993 Web goes public Google Founded 1998 a Larry Page and Sergey Brin b Graduate students at Stanford c Noticed that search results were really terrible d One reason i Many search engines relied on advertisers for revenues ii Those advertisers paid for how many pages a user saw how long they stayed on each page 1 An incentive for poor search results Page Rank Algorithm a Using the information in the network to deliver better search results b Google crawls the Internet Its spider follows links from one site to another recording which sites link to which other sites VIII IX X XI c And what kinds of text occurs around those links d Took significant computer power but once running provided optimum searching Trent Lott 2002 a Birthday party for Strom Thurmond i When Strom Thurmond ran for president we voted for him We re proud of it And if the rest of the country had followed our lead we wouldn t have had all these problems over the years either b Mainstream media ignored c Blogs did not Rathergate 2004 a 18 August 1973 b Memo to File c SUBJECT CYA i Staudt has obviously pressured Hodges more about Bush I m having trouble running interference and doing my job Harris gave me a message today from Grp regarding Bush s OETR and Staudt is pushing to sugar coat it Bush wasn t here during rating period and I don t have any feedback from 187th in Alabama I will not rate Austin is not happy today either ii Harris took the call from Grp today I ll backdate but won t rate Harris agrees Dotcom Bubble a Late 1990s excitement fueled a speculative bubble b That burst in 2000 2001 c Big setback for financing of tech companies Mobile a A primary platform for internet interface b Non developed nations led the way c Social life Banking d Civic organization e Health
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