Journalism 201 1st Edition Lecture 30 Outline of Last Lecture I Critical Theory II Cultural Studies III Frankfurt School s Answer IV How is culture inherently political V Birth of a Nation 1915 VI Exile from Germany VII Frankfurt School s Insights VIII Cultural Studies and Stuart Hall IX Cultural Studies X Cultural Studies 2 Key Concepts XI Cultural Studies Summary Outline of Current Lecture I George Gerbner II Cultivation III Cultivation s Common Cultural Environment IV Cultivation Research V Distortion of Perceptions Race VI Cultivation Theory s Mean World VII Merging Media and Reality VIII Consequences IX Key Point of Cultivation Research Current Lecture I II George Gerbner a Born in Budapest 191 b Started at U of Budapest 1938 c 1939 drafter into Hungarian army fled to Paris then CA d Joined US army 1942 parachuted into Slovenia organized resistance e House Un American Activities Committee called him to testify f PhD at USC 1955 Cultivation a Central interest the common cultural environment of stories and images into which a child was born in the second half of the 20th century b Common These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute III IV V VI VII VIII IX c Cultural environment i Made up of stories and images d Children Cultivation s Common Cultural Environment a Whereas once family state church etc created cultural context increasingly this was being done by television Cultivation Research a Focused on Telivision as a cultural environment b Not instantaneous large or direct effects but small indirect and cumulative cultivated c Often compares people with most exposure heavy viewers with those with least light viewers Distortion of Perceptions Race a African Americans 2X as likely as whites to be portrayed as crime perpetrators local news b African American suspects less likely to be identified by name in news coverage c Heavy viewers of local news held a greater perception of lack people as violent d Reality whites 4 7X more likely to be victim of crime committed by another white person Cultivation Theory s Mean World a Heavy television viewers are likely to believe that the real world is a dangerous place b Heavy viewers i Overestimate murders ii Overestimate crime fighting force iii Overestimate how often police fire guns c Increased anxiety fear anger Merging Media and Reality a We project an impression of the world from the media onto the actual world b And we at in that world As citizens as family members as friends Consequences a Attitudes about social practices b Attitudes toward groups c Misperception of risk d with consequences for politics behavior Key Point of Cultivation Research a Impressions of the world can be cultivated through long term media exposure b How is our worldview shaped by habitual media exposure c Mean world syndrome d Consequences for democratic society and politics
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