Journalism 201 1st Edition Lecture 29 Outline of Last Lecture I The Two Step Flow II Context III Nazi Propaganda IV Two Step Flow The Players V Study 1 The People s Choice VI Study 2 Personal Influence VII The Two Step Flow Key Points VIII Opinion Leaders Key Points IX Implications of Two Step Flow Model X Resurgence of the Two Step Flow Outline of Current Lecture I About Me II Media Violence Effects III History of Violent Media Research IV Some Definitions V What effects VI Learning Aggression VII Imagine 2 Different Violent Scenes VIII ALL VIOLENCE IS NOT CREATED EQUALLY IX NOT ALL PEOPLE ARE AFFECTED BY MEDIA VIOLENCE IN THE SAME WAY X Tips for Parents Caregivers Current Lecture I II About Me a Background i Undergrad U of Illinois ii Graduate School UCSB iii Strategic Communication experience 1 DDB Chicago b Courses i J447 Strategic Media Planning ii J616 Mass Media and Youth Media Violence Effects a Gender SES Age Personality Traits These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute III IV V VI VII i Media Violence 1 Processing Enjoyment Anxiety Attention Perceived Reality ID w Characters History of Violent Media Research a Movies 1920s i Public Concern parents see kids imitating ii First major research studies b Growth of TV in 1950s and 1960s i Violent content in the home c Growth of video games 1980s now i Interactive violence Some Definitions a Violence what is it i An overt depiction of a credible threat of physical force or the actual use of such force ii Intended to physically harm and animate being or group of beings iii Also includes consequences of physical harm resulting from unseen violence b Violence committed by animals c Consequences of violence in absence of actual violence d Violence that s humorous What effects a Few studies i Murderer mass shootings ii Illegal Violence Crime b Hundreds of studies i Aggressive attitudes ii Desensitization iii Emotions 1 Hostility 2 Fear iv World is mean violent v Thinking about violence vi Physiological arousal Learning Aggression a Process of social learning Bandura 2001 i Watch a model s behavior ii Model s behavior is reinforced iii Learn modeled behavior Imagine 2 Different Violent Scenes a FIGHT SCENE 1 i Funny ii Minimal pain VIII IX X 1 No suffering 2 No blood iii No consequences 1 Everyone walks away uninjured b FIGHT SCENE 2 i Serious ii Pain shown 1 Characters suffer 2 Blood iii Consequences 1 Jail time 2 Long term injuries ALL VIOLENCE IS NOT CREATED EQUALLY a Most dangerous types of media violence i Sanitized violence 1 No blood 2 No gore 3 No pain 4 No suffering ii Do not show consequences iii Make it seem justified iv Committed by attractive characters v Provide rewards NOT ALL PEOPLE ARE AFFECTED BY MEDIA VIOLENCE IN THE SAME WAY a Important individual differences i Developmental level 1 Young kids 7 fantasy reality ii Personality type iii Temporary states Tips for Parents Caregivers a Know what your kids are watching playing i TV movie video game ratings ii Commensensemedia org b Look beyond blood gore c Consider your child s i Sensitivity ii Developmental level
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