JOURN 201 1st Edition Lecture 15 Outline of Last Lecture I Profit and Public Service in American Media II For Profit System III Advertising Based Media IV Public Service Mission V 20th Century Newspapers VI 20th Century Broadcast VII Three Changes Since the 1970s VIII Changes in 1980s Technological IX Changes in 1980s Political X Changes in 1980s Economic Outline of Current Lecture II The Potential Conflict III Changes in 1980 s Economic IV Pressures on For Profit Media V Pressures from Advertisers VI Other Pressures VII Power VIII Kalle Lash and Ad busters IX Alternatives to For Profit Media X Contrast BBC XI Other Public Media XII Aren t They Controlled by the government Current Lecture I II The Potential For Conflict a Can the profit mission and the public service mission co exist Changes in 1980 s Economic a Profit seeking and consolidation b Increasing profit focus seen as any other business i Sales to publicly held corporations c Why consolidate i Economies of scale ii Advertising advantage set prices iii Eliminate Competitors These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute III IV V VI VII VIII IX X iv Political Advantages v Cross platform synergy whole is greater than the sun of parts horizontal integration Pressures on For Profit Media a Pressure from advertisers b Other pressures for information self control Pressures from Advertisers a Advertisers would love to control i 1 News they appear with ii 2 News about them protection of brand image b Ms Magazine i Founded 1971 by Gloria Steinem ii As a response to typical women s magazine iii Issues 1 Refused to offer complementary copy 2 Investigative reporting of hair dyes a Clairol withdrew all advertising Other Pressures a Chris Patten English Governor of Hong Kong wrote a memoir b Harper Collins was set to publish it c Rupet Murdoch ordered profit to kill the book d Profit was suspended Power a These are forms of power being exerted over communications content b First Amendment does not apply to privet corporations c How does this exercise of power shape our public conversion Kalle Lash and Ad busters a Created an ad with a counter consumerist message b Denied advertising time by major American and Canadian broadcasters c CNN ran it d You can t speak up against sponsors in North America Alternatives to For Profit Media a Public Media b Government Run i Ex NPR c 50 i NPR is barley public in the sense of state financing Contrast BBC a Several Channels b Most Watched content provider on TV c Annual license fee 224 in 2010 d 72 of funding comes from license fee e A small portion 6 0 from government Other Public Media XI a How to fund public media 4 main sources i Direct Funding ii License fee iii Taxes on media and telecommunications iv Advertisements Aren t They Controlled by the government a Reasons why not i Dedicated funding license fees ii Multi year funding iii Oversight boards iv Charters and regulations v Staggered terms for commissioners
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