Parasocial InteractionEX: Ferris Buellers Day offThe genesis of filmEadweard Muybridges galloping horsePayne Fund Studies (1929-1932)Whats the content of movies?What effect does the content in movies have on children and adolescents.Content study of moviesChildrenComedyCrimeHistoryLoveMysterySexTravelWarCRIME, SEX, LOVE were the most popular.Emotional Impact – Can a movie scene impact a child emotionally depending on the content.A study showed that when a child goes to a movie with disturbing scenes, their sleeping pattern can and normally is disturbed.Behavioral Impact –Social Learning TheoryLegacy of FearORSON WELLES – WAR OF THE WORLDSDramatization, but some people tuned in late and didn’t get the memo and thought that it was realListeners panicked thinking there was a raid of aliens from outer-space.“Fake radio war”Princeton Study –Confidence in radioAmerica was very trusting in radio in reporting newsSubsequent ResearchThe people’s choice studyDecatur Study – The media disseminates information to opinion leaders (people who are really interested in politics) & then those opinion leaders take the information given to them and communicate that information to the masses.MASS MEDIA -> OPINION LEADERS -> FOLLOWERSEVELANDS MEDIA ATTRIBUTES (**TOOK PICTURE OF SLIDE WITH PHONE LOOK**)Internet has the highest interactivity out of all media outlets (Newspapers, Radio, Television)Internet and Newspaper have very high control rateInternet is audio/visual, Newspapers are only visual, Radio is only audio, Television is audio/visualCOMM375: Lecture 4, 1.28.14-Parasocial Interaction oEX: Ferris Buellers Day of-The genesis of filmoEadweard Muybridges galloping horse-Payne Fund Studies (1929-1932)oWhats the content of movies? What efect does the content in movies have on childrenand adolescents.oContent study of moviesChildrenComedyCrimeHistoryLoveMysterySexTravelWarCRIME, SEX, LOVE were the most popular.oEmotional Impact – Can a movie scene impact a child emotionally depending on the content.A study showed that when a child goes to a movie with disturbing scenes, their sleeping pattern can and normally is disturbed.oBehavioral Impact – Social Learning Theory Legacy of Fear -ORSON WELLES – WAR OF THE WORLDSoDramatization, but some people tuned in late and didn’t get the memo and thought that it was realListeners panicked thinking there was a raid of aliens from outer-space. o“Fake radio war”-Princeton Study –oConfidence in radioAmerica was very trusting in radio in reporting news-Subsequent ResearchoThe people’s choice studyoDecatur Study – The media disseminates information to opinion leaders (people who are really interested in politics) & then those opinion leaders take the information given to themand communicate that information to the masses.MASS MEDIA -> OPINION LEADERS -> FOLLOWERS-EVELANDS MEDIA ATTRIBUTES (**TOOK PICTURE OF SLIDE WITH PHONE LOOK**)oInternet has the highest interactivity out of all media outlets (Newspapers, Radio, Television)oInternet and Newspaper have very high control rateoInternet is audio/visual, Newspapers are only visual, Radio is only audio, Television is
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