COMM375 Lecture 4 1 28 14 Parasocial Interaction o EX Ferris Buellers Day of The genesis of film o Eadweard Muybridges galloping horse Payne Fund Studies 1929 1932 o Whats the content of movies What efect does the content in movies have on children and adolescents o Content study of movies Children Comedy Crime History Love Mystery Sex Travel War CRIME SEX LOVE were the most popular o Emotional Impact Can a movie scene impact a child emotionally depending on the content A study showed that when a child goes to a movie with disturbing scenes their sleeping pattern can and normally is disturbed o Behavioral Impact Social Learning Theory Legacy of Fear ORSON WELLES WAR OF THE WORLDS o Dramatization but some people tuned in late and didn t get the memo and thought that it was real Listeners panicked thinking there was a raid of aliens from outer space o Fake radio war Princeton Study o Confidence in radio America was very trusting in radio in reporting news Subsequent Research o The people s choice study o Decatur Study The media disseminates information to opinion leaders people who are really interested in politics then those opinion leaders take the information given to them and communicate that information to the masses MASS MEDIA OPINION LEADERS FOLLOWERS EVELANDS MEDIA ATTRIBUTES TOOK PICTURE OF SLIDE WITH PHONE LOOK o Internet has the highest interactivity out of all media outlets Newspapers Radio Television o Internet and Newspaper have very high control rate o Internet is audio visual Newspapers are only visual Radio is only audio Television is audio visual 01 28 2014 01 28 2014
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