J110 1ST Edition Final Exam Study Guide Lectures 1 23 Material from Lectures 1 14 Living in a Media World Definition of communication Four levels of communication SMCR Definition of media literacy Media Effects Uses and gratifications Agenda Setting Cultivation and Mean World Syndrome Prosocial Media and Children Adolescents Elevation The Media Business Vertical versus horizontal organization Be familiar with the biggest media companies Google and Apple as media business Long tail and short head Funding models for media companies Rupert Murdoch News Corp Ted Turner CNN Media globalization Cultural imperialism Limits on media conglomeration FCC Newspapers and Democratic Society Know what the newspaper industry was like at the beginning of the country who owned papers who read the early papers what was the content like How and approximately when the penny press changed everything Yellow journalism and Hearst v Pulitzer The development of the norm of objectivity What is newsworthy news values Broadcast Media Understand the development of television technology broadcast cable satellite digital Understand the development of television news Understand differences between television news and other types of news Know the three major broadcast networks Nielsen and the PeopleMeter Ratings shares and sweeps Regulation of TV TV as a major social force Review Why TV News Matters reading The Internet Understand the history of the Internet ARPAnet and Tim Berners Lee The basics of how the Internet works e g packet switching WWW Understand differences and similarities of the Internet with other media Principles values of the Internet User generated content and news The hacker ethic and Net neutrality Digital privacy issues Be able to define political observatories in modern terms and understand their relationship with news Understand why video games are an important form of media today Advertising and Public Relations Industrialization and the birth of consumer culture Brands Advertising supported media Direct v Indirect action messages Research and planning The creative process and David Ogilvy Media planning Targeting and psychographics Integrated Marketing Communication Product Placement The origins of public relations The government and PR Functions of PR Segments of PR The PR process ROPES Different publics Media relations Crisis communication PR and social media PR and news PR and politics Material from Lectures 15 23 Media Law List the major guarantees of the First Amendment Congress shall make no law respecting an establishment of religion or prohibiting the free exercise thereof or abridging the freedom of speech or of the press or the right of the people peaceably to assemble and to petition the Government for a redress of grievances Limits on First Amendment rights Three elements of libel and defenses against libel Defamation Publication Identification Defenses Truth privilege opinions New York Times v Sullivan MLK and actual malice Four forms of invasion of privacy intrusion embarrassment false light misappropriation Dr Sam Sheppard The courts and media ethics e g Food Lion v ABC Prior restraint The Pentagon Papers Shield laws Movies Why the movie industry grow up in Los Angeles and not in New York The studio system D W Griffith The Hollywood 10 and the HUAC The Production Code Movie ratings system The blockbuster era Techniques to ensure blockbuster movie success Bollywood and masala movies Political Communication Three main political players Political elite press the public Desires of each of the three players Traditional political advertising tactics Effects of negative political ads Challenges for the three players Voters Apathy Lack of Policy based news coverage info overload Implications of candidate profiling operations e g Orca Narwhal He sad She said reporting Social media and GOTV Ethics Difference between ethics law and morality Golden mean Categorical imperative Utilitarianism Bok s model Veil of ignorance Hutchins commissions motivation and five responsibilities Truthful comprehensive intelligent report in context Forum for exchange of comment and criticism Project representative picture of groups in society Present and clarify goals and values of society Provide full access to the day s news Social responsibility model of the press came out of the Hutchins report SPJ code of ethics Seek truth and report it Act independently Minimize harm Be accountable THE POTTER BOX Define the situation Describe important values Identify ethical principles Resolve conflicts of loyalties Global Media Four theories of the press Development theory Five dimensions of the media Determinants of international news coverage News coverage of Africa International news as part of U S news diet Criticisms of U S news coverage of other countries e g helicopter reporting McLuhan s global village concept Race and Gender in the Media Components of modern racism Entman s four main findings about local TV news Stereotypes found in sports media race and gender Women and political news coverage Effects of sexualized female news anchors Facism Ratio The Normal Gap The Doofus Dad stereotype Review Test 1 Walter Lippmann called for the development of political observatories because A Government was cracking down on news organizations B Journalism was fueling overly rapid democratization C Journalists were becoming too knowledgable and needed to be controlled D None of the above 2 Net neutrality is important A To make sure everyone gets free internet B To make sure internet providers can t favor transmission of some content over other content C To prevent advertisers from inflating the cost of internet subscriptions D To make sure web sites are balanced in their coverage of ideology 3 Direct action advertising is aimed at A Getting audiences to feel good about a product B Getting audiences to take a particular action C Preventing audiences from filing lawsuits against particular companies D Encouraging audiences to think a certain way about a political issue 4 Ivy Lee favored honesty in dealing with the press because A It was the best way to win favorable coverage B It was morally correct C It would prevent further railroad accidents D Journalists pressured him through the courts to do so 5 The central aim of the ROPES model of public relations is to A coordinate campaigns between PR advertising and marketing arms of an organization B master and control the spin that follows a major communications crisis C