UNT RTVF 1310 - Chapter 6 - 2014 Outline (11 pages)

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Chapter 6 - 2014 Outline



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Chapter 6 - 2014 Outline

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Pages:
11
School:
University of North Texas
Course:
Rtvf 1310 - Persp on Brdcst Tech
Unformatted text preview:

The Internet Basics What makes it possible to interconnect millions of devices in more than 100 countries The Internet Uniform Resource Locator URL provides a key to retrieve information on the Web http example com Domain names help provide unique addresses 3rdleveldomainname 2ndleveldomainname Topleveldomainname meangreen unt edu Internet Basics Cyberspace ownership Who owns the it No one Internet Society comprised of Internet users anyone can join World Wide Web Consortium W3C develops guidelines and specifications for the Web MIT Lab for CS European Research Consortium Keio University standards and protocols are decided upon by voluntary consultative groups The Internet Effects on Other Electronic Media Less time watching TV depends on what you mean by TV Are we about to become platform agnostic Video in many ways is following in the footsteps of radio audio File sharing programs Devices Streaming CD sales dropped about 35 from 2007 to 2010 Digital downloads increased by 46 for the same period Audio s story intertwined with music industry June 1999 Napster allowed users to search for and swap music on the web RIAA sued for copyright infringement in December 1999 College students joined Napster almost immediately Metallica and other bands threatened to sue Napster In 2001 Court order shut Napster down Morpheus LimeWire BitTorrent examples of peer topeer sharing The Internet Effects on Entertainment The Internet is the 2nd most popular source of entertainment behind TV Social networking sites 60 70 consider them entertainment Video sharing sites and apps are a new source of entertainment Online video gaming Electronic and Interactive Gaming Started with Spacewar in 1962 Developed by Harvard researcher Stephen Russell and friends Industry today estimated at more than 20 billion 2009 The Internet Effects on News The Internet is now a significant competitor to traditional news media More than 60 of Americans get their news online Increased competition has resulted in declining audiences for traditional news Social media has become part of the news reporting landscape More reliance on citizen reporters Portals Social Nets etc Portal defined as an entrance or doorway Internet Portals starting places for cyberjourneys Communities places where people can congregate Portals can provide a startup page for browsing Portals provide link pages and information about other websites aggregate May provide space for advertisers Discussion forums places to trade ideas Social Networks Online games special interactive game sites Blogs personal journal opinions news topics etc The Internet Effects on Promotion and Marketing The Internet Broadcasters use the web for cross promotion ABCnews com provides streaming of newscast segments 60 Minutes web stories match weekly TV show stories NBC Com Webisodes National Public Radio allows listeners to download radio segments on the Web Entertainment sites provide information about storylines and stars on websites Special ventures Apps coordinate promotions between traditional media and the Internet via mobile devices Teletext and Videotext Teletext delivered by OTA TV CEEFAX A pioneering information service in Great Britain delivered information within the blanking of the TV signal 1973 Videotext delivered by wire Videotex Experiments in the U S sponsored by newspapers delivered by telephone late 1970s Videotext via telephone France s Minitel sent data services via the national telephone system 1980 Prodigy and America Online Early ISPs ISPs Internet Service Providers The Source Compuserve an early home information utility computer bulletin board linked home computers to a central server acquired by Reader s Digest acquired by H R Block Now Owned by AOL Prodigy Differed from earlier services Sears IBM Joint Venture Provided monthly services for a flat fee Used a graphical interface Contained advertising embedded in the screens America Online Originally Quantum Computer Company Provided new services Support for gamers Chat rooms and discussion forums helped AOL distinguish itself Telephone access costs decreased Newer computers like Apple s Macintosh introduced ease of use Color displays replaced monochrome displays ISPs Grow Business Plans Fail World Wide Web and Internet browser Mosaic 1993 Sudden growth of independent ISPs spurred growth of local independent Internet Service Providers challenged AOL Prodigy and the Source Churn became a problem Newspapers and broadcasters began experimenting with content Early ISPs Changes in technology during the 1980s Modems increased in speed The Internet The Mobile Internet In 2010 more than 20 million laptop computers with wireless net access More than 50 million people used their cell phones to connect to the Internet Increasing use of mobile devices to watch TV Oh Gee can I have that to go 1G 2G 3G 4G Beyond 1G 2G 3G Analog Cellular Voice Only Voice and Data Long Term Evolution Proprietary WiMax Open Super WiFi IEEE standard 802 22 as a wireless regional area network WRAN standard 3 7 Mbps 4G 100 50 Mbps 40 70Mbps 22Mbps symmetrical 3 5G High Speed Packet Access 7 2 to 21 Mbps have been reported 42 Mbps said to be possible Audio and Video on the Web Podcasting distributing an audio file that can be downloaded for later listening Streaming using a Web browser to view or listen to a file rather than downloading it 2008 Podcasting In the Future Types of Online Radio Stations Online stations that are affiliated with a broadcast station Aggregators Choice based sites Format specific Internet only stations Monetizing Online Radio Online radio makes money from Selling advertisement space User subscription fees A combination of ads and subscriptions Direct selling Online Radio Stations Audiences and Content More than 60 million people listen to Internet radio every week Much of online listening is done at work Radio and Webcasting Streaming Media Online users appear to listen to commercial radio less Internet users aged 12 34 spend less time with traditional media as Internet usage increases 57 of streaming media listeners are under the age of 35 Internet users generally feel the Web is cooler than traditional media Copyright issues many U S stations pull plug on webcasting Pandora Founded by Tim Westergren in 2004 Based on the Music Genome project complied database of beat key etc Experience as film music composer led to idea Online Radio Types of Online Video Commercial video sites Video sharing sites Corporate video


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