UNT RTVF 1310 - Chapter 11 - Ouline 2014 (8 pages)

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Chapter 11 - Ouline 2014



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Chapter 11 - Ouline 2014

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Pages:
8
School:
University of North Texas
Course:
Rtvf 1310 - Persp on Brdcst Tech

Unformatted text preview:

Chapter 11 Self Regulation and Ethics Self Regulation in Broadcasting and Cable Codes written statements of principle guiding behavior E g Thou shalt not bear false witnesses against Codes are common in many professions medicine law journalism The NAB Code National Association of Broadcasters Established radio code in 1929 included TV in 1952 Covered both programming and advertising Self Regulation in Broadcasting and Cable Codes written statements of principle guiding behavior E g Thou shalt not bear false witnesses against Codes are common in all professions medicine law journalism The NAB Code National Association of Broadcasters Established radio code in 1929 included TV in 1952 Covered both programming and advertising After a 1982 anti trust suit NAB elected to dissolve the code completely Self Regulation in Broadcasting and Cable NAB National Association of Broadcasters 1990 Voluntary Statement of Principles of Radio and Television Broadcasting adopted reaffirmed in 1992 Self Regulation in Broadcasting and Cable There has been pressure to create a more formal code of behavior for broadcasters 1997 Congress introduced bill to allow industry to create new code did not pass 1998 NAB was asked to draft an updated voluntary code of conduct for broadcasters 2000 Senate asked FCC to examine if current programming was serving the public interest 2004 after the Janet Jackson wardrobe malfunction the NAB formed task force No new code has been proposed so far Self Regulation in Broadcasting and Cable Radio Television Digital News Association Formerly RTNDA Code of Broadcast News Ethics Society of Professional Journalists SPJ Code for objectivity and press responsibility American Advertising Federation Code for truthfulness in advertising Other Industry Groups Others Include National Advertising Division NAD National Advertising Review Board NARB National Cable Television Association NCTA Scholarly and Academic Organizations working with students Broadcast Education



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