UNT RTVF 1310 - Chapter 5 - 1310 Outline Updated (17 pages)

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Chapter 5 - 1310 Outline Updated



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Chapter 5 - 1310 Outline Updated

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Pages:
17
School:
University of North Texas
Course:
Rtvf 1310 - Persp on Brdcst Tech
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Transition Sums Up Television Today Television has moved from analog to digital high definition There are more television networks and cable networks today than 10 years ago Television competes with home video video games and the Internet for viewers Types of Television Stations Television Now Types of Television Stations 1 700 TV full power stations operating 78 Commercial Program to attract the largest possible audience Sell airtime to advertisers based on how large the viewing audience is 22 Noncommercial Commercial free funded by donations from Viewer s like you businesses and the government Most affiliated with PBS college or educational institutions Total Number of TV Households Reach 98 2 Reach 98 2 Big Three started originally as radio networks Total Number of TV Households 116 Million 2011 TV Homes Network Television The Big 4 NBC National Broadcasting Company CBS Columbia Broadcasting System ABC American Broadcasting Company Fox Broadcasting Company started in 1986 by Rupert Murdoch makes it the Big Four Television Networks The New Networks UPN United Paramount Network Started 1995 Star Trek and WWE Smackdown WB Warner Brothers Started 1995 Buffy 7th Heaven and Smallville Pax TV Started 1998 Programming based on family values Broadcast TV business consists of Network TV ABC CBS NBC FOX Other networks include CW Univision NBC Telemundo Multimedios ION formerly PAX 45 of total TV viewership on ABC CBS NBC FOX Develops programs and distributes to local TV station affiliates MNT has converted to a syndication service Local TV Example WFAA ABC Affiliated to a network schedules programs around network schedule Local television stations may be classified as Network affiliated stations Owned and operated O O most profitable Local TV stations who are owned by a major network Independent stations DFW TV Market DFW TV Market Local Television Stations Rated by Profitability Local Television Stations Rated by Profitability Post DTV Transition Lower Power Television This service was created originally to promote minority ownership in 1982 Stations are limited to 3000 watts VHF 150 kilowatts on UHF About 2 300 LPTV are in operation mainly in rural areas Alaska has the most LPTV stations Special Interest and minority programming are likely Translator Stations Rebroadcasts the programs of a full power TV broadcast station Typically serve communities that cannot receive the signals of free over the air TV stations too far away from a full power TV station geography such as uneven terrain or mountains Class A TV stations LPTV stations with upgraded interference protection rights and added requirements Must air at least three hours of locally produced programming each week Must comply with most of the non technical regulations applicable to full power stations Approximately 550 licensed Class A TV stations ID Them by Their ID Class A stations call sign includes the suffix CA for Class A LPTV stations LPTV call signs may consist of four letters followed by the suffix LP for low power Or alternatively five characters beginning with the letters K or W followed by two numbers their operating channel and two additional letters DTV Transition for LPT Class A Translator The June 12 2009 deadline for ending analog broadcasts did not apply to lowpower Class A and TV translator stations FCC will require these stations to convert to digital broadcasting sometime in the future TV Station Ownership Television owners tend to be large corporations Single Market Multiple Station Ownership Station ownership was limited before the Telecommunications Act of 1996 Evolution Pre 1970 AM FM TV Combos Permitted Effective 1970 No Combos Including TV National Multiple Station Limits for Broadcast Stations Pre 1985 7 TV Effective 1985 12 TV reaching no more than 25 of viewers nationwide Effective 1996 No limit of the number of TV stations as long as the total number of U S TV homes reached by those stations does not exceed 35 now 39 as of 2003 TV Duopolies Pre 1999 only one TV station to a market 1999 2 to a market with provisions There must be at least eight stations in the market Only one of the stations may be among the top four rated stations in the market Top 10 Broadcast TV Companies Public Television PBS programs to more than 350 stations in the U S and U S territories and protectorates Watched by nearly 90 million homes weekly PBS has a loyal following Typically PBS ratings hover around 2 of homes in the US Viewers have high incomes and are well educated PBS garners funding from local television stations from underwriting and through federal grants PBS has been an early advocate of digital television Origins of Non Commercial Television Reserved 242 TV Channels Initially Wide ranging cultural and information service Focus on localism and service for limited specialized audiences 1948 52 Joint Committee on Educational Television Sixth Report Order Conflicting Definitions for ETV Supplement to formal public school and adult education Programming for high culture and intellectual stimulation Programming for ethnic minorities children poor Follow the commercial model Build audience Strong Network Structure 1967 Carnegie Commission Study Led to legislation in the form of the Public Broadcasting Act of 1967 Public Broadcasting Act of 1967 Recommended a corporation for public not educational television be established by Congress Created the Corporation for Public Broadcasting CPB Awards grants for high quality programs from diverse sources Helped to build network interconnection Promoted the development of more public stations Conducted research and training FCC Limits On Underwriter Announcements Name of the business Address or location of the business Telephone number of the business if it is an integral part of the operation Brand and trade names or service listings which do not include qualitative or comparative language Value neutral descriptions of product line or service Why supporters say public broadcasting should continue Programs not found elsewhere are provided a forum for display on PBS PBS serves viewing needs not met by commercial broadcasters Public stations are the last real bastion of localism Public broadcasting presents programming aimed at instruction and informal education such as Sesame Street Why detractors say it shouldn t Type of programming featured on public broadcast stations is available elsewhere Discover channel A E Bravo etc Government monies shouldn t be used to support


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