DOC PREVIEW
UNT RTVF 1310 - Chapter 11 - Ouline 2014

This preview shows page 1-2-3 out of 8 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

Chapter 11 Self-Regulation and EthicsSelf-Regulation in Broadcasting and CableCodes: written statements of principle guiding behaviorE.g., “Thou shalt not bear false witnesses against…”Codes are common in many professions: medicine, law, journalismThe NAB Code: National Association of BroadcastersEstablished radio code in 1929, included TV in 1952Covered both programming and advertisingSelf-Regulation in Broadcasting and CableCodes: written statements of principle guiding behaviorE.g.. “Thou shalt not bear false witnesses against…”Codes are common in all professions: medicine, law, journalismThe NAB Code: National Association of BroadcastersEstablished radio code in 1929, included TV in 1952Covered both programming and advertisingAfter a 1982 anti-trust suit, NAB elected to dissolve the code completelySelf-Regulation in Broadcasting and CableNAB: National Association of Broadcasters1990 - Voluntary Statement of Principles of Radio and Television Broadcasting adopted; reaffirmed in 1992Self-Regulation in Broadcasting and CableThere has been pressure to create a more formal code of behavior for broadcasters1997: Congress introduced bill to allow industry to create new code (did not pass)1998: NAB was asked to draft an updated voluntary code of conduct for broadcasters.2000: Senate asked FCC to examine if current programming was serving the public interest2004: after the Janet Jackson “wardrobe malfunction”, the NAB formed task forceNo new code has been proposed so far.Self-Regulation in Broadcasting and CableRadio & Television Digital News Association (Formerly, RTNDA)Code of Broadcast News EthicsSociety of Professional Journalists (SPJ)Code for objectivity and press responsibilityAmerican Advertising FederationCode for truthfulness in advertisingOther Industry Groups Others Include:National Advertising Division (NAD)National Advertising Review Board (NARB)National Cable Television Association (NCTA)Scholarly and Academic Organizations working with studentsBroadcast Education AssociationAssociation for Education in Journalism & Mass CommAdditional Note: Codes and PoliciesAdvantage to codesPublic & employees are made aware of specific policiesClarity and specifics are offeredDisadvantage to codesCodes could be used in court against a content providerWritten policies put your organization on recordWith this in mind, codes today are often worded vaguely to reflect an entire organizationMay make them less useful for day-to-day useIn the absence of codes:Management must be sensitive to political, social and economic sensibilities of the communityContent providers must develop own policy guidelinesNetwork Level: Departments of Standards and PracticesDevelopments:S & P Departments have been cut back (program producers increasingly making S & P decisions) Societal standards & competitive environment are cited as key reasonsInfluences over S & P decisionsNetwork’s competitive position Fox Network: introduced controversial shows like Married With Children, The SimpsonsDepartment of Standards and PracticesInfluences (Cont.)Cable vs. OTACable overall has more leeway South Park scheduled in the late eveningMTV scheduled The Osbornes at nightPremium Cable channels, HBO & Showtime greatest latitude when it comes to mature and sexual contentSex and the City & Sopranos would never be aired by a broadcast network without editing contentSuccess of The Sopranos, Sex and the City, Big Love, Weeds, Dexter have encouraged all programmers including OTA to “push the envelope”Local Level: Departments of Standards and PracticesManagers and Program and News Directors InvolvedDetermination of acceptability of TV/radio content may depend on:Size of the marketThe time periodThe station’s demographicThe type of content involvedV-Chip attempts to pass some responsibility on the publicThe V-ChipBlend of legal regulation and self-regulationSection 551, Telecommunications Act of 1996 requires V-chip device in every TV set 13-inches or largerCreation of ratings definitions and guidelines is voluntary Parental GuideCitizens’ GroupsExerting a force: Three Prime Areas of ConcernConcern over portrayal of minoritiesPresentation of sex and violence Parents Television CouncilChildren’s ProgrammingParent Teacher AssociationNational Education AssociationEthical Approaches & TheoriesEthical ApproachesTeleological Approach (Greek for “teleos”; end or result)Measures rightness/wrongness of actions in terms of consequencesE.G.: Is it wrong to show violence on TV during the time when children are watching because it will persuade children to hurt other people?E.G.: Is it wrong for journalists to accept gifts from their sources because it hurts journalists’ credibility?E.G.: Is it wrong for salesperson to send friends to a client’s business to give the impression an ad campaign is working, since the client may be more will likely buy additional advertising? Teleological TheoriesUtilitarianismMost popular teleological theoryA person should act such that it produces the greatest possible ratio of good over evilOne makes the decision that yields the most good and/or the least harm for the fewest numberE.G.: Restaurant that sponsors station is violating health code. Does the station run or kill the story? Tally the negative and positive consequences and make the decision.EgoismPremise: Act in a way that is best for youDo not sacrifice self to othersBlueprint: Ayn Rand’s novel, The FountainheadRequires thoughtful analysis of each choice to find what is best for an individual: does not preclude kindness to others or concern for others welfareSubject of much criticism: paradoxical and inconsistentAs news director, should you run the restaurant story?Yes, because it will ultimately bolster the news director’s reputation.Deontological TheoriesEthical ApproachesDeontological Approach (Greek for “deon”; duty): Not concerned with consequences Deals with those duties that are morally required of allSource of these duties: reason, society, supernatural, the human conscienceE. G.: A journalist may not assume another identity when covering a story because it constitutes lying, an action forbidden by one of the Ten CommandmentsDoes not matter if the consequences of lying are beneficialCategorical ImperativeDeontological in natureDeveloped by Immanuel KantPremise: Duty governs decisions – not consequencesOne’s duty is recognized via “Categorical Imperative”Act only on principles you’d


View Full Document

UNT RTVF 1310 - Chapter 11 - Ouline 2014

Download Chapter 11 - Ouline 2014
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Chapter 11 - Ouline 2014 and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Chapter 11 - Ouline 2014 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?