UNT RTVF 1310 - Chapter 11 - Ouline 2014 (8 pages)

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Chapter 11 - Ouline 2014



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Chapter 11 - Ouline 2014

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Pages:
8
School:
University of North Texas
Course:
Rtvf 1310 - Persp on Brdcst Tech
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Chapter 11 Self Regulation and Ethics Self Regulation in Broadcasting and Cable Codes written statements of principle guiding behavior E g Thou shalt not bear false witnesses against Codes are common in many professions medicine law journalism The NAB Code National Association of Broadcasters Established radio code in 1929 included TV in 1952 Covered both programming and advertising Self Regulation in Broadcasting and Cable Codes written statements of principle guiding behavior E g Thou shalt not bear false witnesses against Codes are common in all professions medicine law journalism The NAB Code National Association of Broadcasters Established radio code in 1929 included TV in 1952 Covered both programming and advertising After a 1982 anti trust suit NAB elected to dissolve the code completely Self Regulation in Broadcasting and Cable NAB National Association of Broadcasters 1990 Voluntary Statement of Principles of Radio and Television Broadcasting adopted reaffirmed in 1992 Self Regulation in Broadcasting and Cable There has been pressure to create a more formal code of behavior for broadcasters 1997 Congress introduced bill to allow industry to create new code did not pass 1998 NAB was asked to draft an updated voluntary code of conduct for broadcasters 2000 Senate asked FCC to examine if current programming was serving the public interest 2004 after the Janet Jackson wardrobe malfunction the NAB formed task force No new code has been proposed so far Self Regulation in Broadcasting and Cable Radio Television Digital News Association Formerly RTNDA Code of Broadcast News Ethics Society of Professional Journalists SPJ Code for objectivity and press responsibility American Advertising Federation Code for truthfulness in advertising Other Industry Groups Others Include National Advertising Division NAD National Advertising Review Board NARB National Cable Television Association NCTA Scholarly and Academic Organizations working with students Broadcast Education Association Association for Education in Journalism Mass Comm Additional Note Codes and Policies Advantage to codes Public employees are made aware of specific policies Clarity and specifics are offered Disadvantage to codes Codes could be used in court against a content provider Written policies put your organization on record With this in mind codes today are often worded vaguely to reflect an entire organization May make them less useful for day to day use In the absence of codes Management must be sensitive to political social and economic sensibilities of the community Content providers must develop own policy guidelines Network Level Departments of Standards and Practices Developments S P Departments have been cut back program producers increasingly making S P decisions Societal standards competitive environment are cited as key reasons Influences over S P decisions Network s competitive position Fox Network introduced controversial shows like Married With Children The Simpsons Department of Standards and Practices Influences Cont Cable vs OTA Cable overall has more leeway South Park scheduled in the late evening MTV scheduled The Osbornes at night Premium Cable channels HBO Showtime greatest latitude when it comes to mature and sexual content Sex and the City Sopranos would never be aired by a broadcast network without editing content Success of The Sopranos Sex and the City Big Love Weeds Dexter have encouraged all programmers including OTA to push the envelope Local Level Departments of Standards and Practices Managers and Program and News Directors Involved Determination of acceptability of TV radio content may depend on Size of the market The time period The station s demographic The type of content involved V Chip attempts to pass some responsibility on the public The V Chip Blend of legal regulation and self regulation Section 551 Telecommunications Act of 1996 requires V chip device in every TV set 13 inches or larger Creation of ratings definitions and guidelines is voluntary Parental Guide Citizens Groups Exerting a force Three Prime Areas of Concern Concern over portrayal of minorities Presentation of sex and violence Parents Television Council Children s Programming Parent Teacher Association National Education Association Ethical Approaches Theories Ethical Approaches Teleological Approach Greek for teleos end or result Measures rightness wrongness of actions in terms of consequences E G Is it wrong to show violence on TV during the time when children are watching because it will persuade children to hurt other people E G Is it wrong for journalists to accept gifts from their sources because it hurts journalists credibility E G Is it wrong for salesperson to send friends to a client s business to give the impression an ad campaign is working since the client may be more will likely buy additional advertising Teleological Theories Utilitarianism Most popular teleological theory A person should act such that it produces the greatest possible ratio of good over evil One makes the decision that yields the most good and or the least harm for the fewest number E G Restaurant that sponsors station is violating health code Does the station run or kill the story Tally the negative and positive consequences and make the decision Egoism Premise Act in a way that is best for you Do not sacrifice self to others Blueprint Ayn Rand s novel The Fountainhead Requires thoughtful analysis of each choice to find what is best for an individual does not preclude kindness to others or concern for others welfare Subject of much criticism paradoxical and inconsistent As news director should you run the restaurant story Yes because it will ultimately bolster the news director s reputation Deontological Theories Ethical Approaches Deontological Approach Greek for deon duty Not concerned with consequences Deals with those duties that are morally required of all Source of these duties reason society supernatural the human conscience E G A journalist may not assume another identity when covering a story because it constitutes lying an action forbidden by one of the Ten Commandments Does not matter if the consequences of lying are beneficial Categorical Imperative Deontological in nature Developed by Immanuel Kant Premise Duty governs decisions not consequences One s duty is recognized via Categorical Imperative Act only on principles you d want to be universal law What s right for one is right for all E G Should you run the


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