HBM 235 1st Edition Lecture 9 Outline of Last Lecture I II III IV V VI Test Review Ch1 Ch10 Ch11 Ch12 Ch13 Outline of Current Lecture I II III IV Survey Data Types of Survey Data Examples of Good paper Example of Bad paper Current Lecture I Survey Data A Awareness and perception of destination B Social and environmental impact of tourism C SWOT analysis D Recommendation for improvement E Destination mix elements II Types of Survey Questions image A Likert Scale 5 or 7 points 1 Seattle is a family friendly destination Strongly Disagree 1 2 3 3 2 In paper collect data and make a graph B Rate Seattle according to the following attributes 1 Sleepy 1 2 3 4 5 Awake 4 5 Strongly Agree C Rank Order 1 In which area could Seattle best improve as a tourist destination 2 In paper make claim and back it up with your data Use Social economic environmental impact questions D Surveymonkey com III Example of Good Paper A B C D E F V Divide up sections with titles Use environmental social and economic strengths and weaknesses Detailed analysis Recommendations Graphs and data shown Logical and organized Example of Bad paper A No page numbers in table of contents B Only 14 pages should be about 40 C Disorganized
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