HBM 235 1st Edition Lecture 1 Outline of Current Lecture I Objectives II Attractions A Primary B Secondary C Tourist Marker segment III Ownership Titles A Permanency B Drawing Power IV Natural Resources A Climate B Culture C Cultural commodification Current Lecture CH 1 The Destination Mix Attraction Services for the Traveler I Objectives 1 Explain the interdependencies among the five destination mix elements 2 Identify the important elements of attractions facilities infrastructure transportation hospitality required for a tourism destination 3 Identify the crucial elements that make a destination competitive II Attractions A Attractions events are the central aspect of tourism Attractions draw pull people in Natural or man made Facilities infrastructure transportation hospitality resources play supportive role 1 Attractions can be classified as either B Primary one that is attractive enough to be the primary motivation for tourism visits C Secondary an interesting or necessary place to visit on the way to a primary destination What is a primary attraction for one market segment may be a secondary attraction for another D Tourist market segment group of individuals who share the same characteristics wants interests etc III Ownership Titles Public government sector own most national parks Private sector theme parks Nonprofit Zoo museums cathedrals A PERMANENCY Site attractions physical largely permanent Space Needle Eifel Tower Event attractions short duration location can be changed the Olympics the World Cup B Drawing Power Intrinsic characteristics belongs to something by its nature part of it 1 Natural resources building ramp over the grand canyon 2 Climate 3 Culture 4 History 5 Ethnicity 6 Accessibility IV Natural Resources A Climate 1 decision making factor For many destinations main selling point Impact of climate change ideal unsuitable Affects recreation activities For small islands main selling point Impact of climate change B Culture A commodity to be sold Cultures are consumed by visitors Some segments large cultural distance Some segments prefer similar cultures C Cultural commodification when local culture is turned into an attraction for tourists Commodity mass produced unspecialized product salt flour Good or Bad Positive Cultural pride Empowerment Cultural learning Negative Loss of authenticity Loss of meaning commercialize
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