1st Edition
MARK 3321: Principles of Marketing
School: University of Texas at Arlington (UT Arlington )
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Pages: 36CH 1 - Overview of Marketing, CH 2 - Strategic Planning for Competitive Advantage, CH 8 - Segmenting and Targeting Markets, CH 10 - Product Concepts, CH 14 - Marketing Channels and Retailing, CH 15 - Marketing Communications, CH 17 - Personal Selling, CH 18 - Social Media, & CH 19 - Pricing Concepts -
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Pages: 19CH 19 - Pricing Concepts, CH 20 - Setting the Right Price, CH 15 - Marketing Communications, & CH 16 - Advertising, Public Relations, and Sales Promotion -
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Pages: 7CH 20 - Setting the Right Price (continued) and CH 15 - Marketing Communications -
Pages: 7CH 19 - Pricing Concepts (continued) & CH 20 - Setting the Right Price -
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Pages: 20CH 10 - Product Concepts, CH 11 - Developing and Managing Products, CH 12 - Services and Nonprofit Organization Marketing, and CH 14 - Marketing Channels and Retailing -
Pages: 6CH 12 - Services and Nonprofit Organization Marketing (continued) & CH 14 - Marketing Channels and Retailing -
Pages: 10CH 10 - Product Concepts (continued), CH 11- Developing and Managing Products, CH 12 - Services and Nonprofit Organization Marketing -
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Pages: 20CH 6 - Consumer Decision Making, CH 8 - Segmenting and Targeting Markets, CH 7 - Business Marketing, CH 9 - Marketing Research -
Pages: 6CH 7 - Business Marketing (continued) & CH 9 - Marketing Research -
Pages: 5CH 8 – Segmenting and Targeting Markets (continued) & CH 7 - Business Marketing -
Pages: 5CH 6 – Consumer Decision Making (continued), CH 8 - Segmenting and Targeting Markets -
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Pages: 4Ch 2: Strategic Planning, CH 3/4 - Ethics and Social Responsibility/The Marketing Environment -
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