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Pages: 36CH 1 - Overview of Marketing, CH 2 - Strategic Planning for Competitive Advantage, CH 8 - Segmenting and Targeting Markets, CH 10 - Product Concepts, CH 14 - Marketing Channels and Retailing, CH 15 - Marketing Communications, CH 17 - Personal Selling, CH 18 - Social Media, & CH 19 - Pricing Concepts
Pages: 19CH 19 - Pricing Concepts, CH 20 - Setting the Right Price, CH 15 - Marketing Communications, & CH 16 - Advertising, Public Relations, and Sales Promotion
Pages: 20CH 10 - Product Concepts, CH 11 - Developing and Managing Products, CH 12 - Services and Nonprofit Organization Marketing, and CH 14 - Marketing Channels and Retailing
Pages: 20CH 6 - Consumer Decision Making, CH 8 - Segmenting and Targeting Markets, CH 7 - Business Marketing, CH 9 - Marketing Research