MKTG 301: Marketing Principles
School: Virginia Commonwealth University (VCU )
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From: GradeBuddy Pages: 2Product Decisions: Benefit complexity Promotion Decisions: Professional volunteers: True professionals who are compensated b/c they believe in what they’re working for Pricing Decisions: Non financial prices Indirect payment Below-cost pricing: Ex. tuition - you pay less than what it cost to produce education -
From: GradeBuddy Pages: 2Supply chain, integration can be either internal or external. Internally, the very best companies develop a managerial orientation toward demand-supply integration -
From: GradeBuddy Pages: 2Importance of the economy -
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From: GradeBuddy Pages: 2Define the terms product item, product line, and product mix -
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From: GradeBuddy Pages: 2Developing a Global Vision, negatives w global trade, multinational firms, global business development, strategic business unit, multi-domestic strategy, external environment, continuum, global marketplace -
From: GradeBuddy Pages: 2Social Demographic Economic Technological Social Political/Legal -
From: GradeBuddy Pages: 2Ethics and Social Responsibility, Sustainability, corporations, pyramid of corporate social responsibility, green marketing, cause-related marketing. -
From: GradeBuddy Pages: 2Definition of Marketing, societal marketing orientation, who's in charge, strategic business units, Ansoff's opportunity matrix. -
From: GradeBuddy Pages: 2Describing the Target Market/strategy/marketing mix/marketing plan -
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