1st Edition
MARK 3000: Prin of Mkt
School: University of Georgia (UGA )
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Pages: 4This lecture covers the key concepts on global marketing along with chapter 8 reading. -
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Pages: 3This lecture covers key concepts on logistics along with the reading. -
Pages: 4This lecture covers key concepts of marketing strategy along with the reading -
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Pages: 4This lecture covers topics on Personal selling and also introduces supply chain management concepts. -
Pages: 3This lecture covers key concepts on Public relations, promotions, direct and digital marketing. -
Pages: 4This lecture covers key concepts on Advertising along with the assigned readings. -
Pages: 5This lecture covers key concepts about pricing along with the reading. -
Pages: 3This lecture covers key concepts about PLC and diffusion while also covering the reading from chapter 12. -
Pages: 4This lecture covers key concepts about packaging, product lines and new product development along with the supplemental reading -
Pages: 4This lecture covers the key concepts associated with Products along with the notes from the textbook. -
Pages: 4This lecture covers key concepts on research along with the supplemental reading. -
Pages: 3This lecture covers key concepts from the lecture on the marketing research process along with the supplemental reading. -
Pages: 4This lecture covers the key concepts from Chapter 9 on Segmentation along with the assigned readings. -
Pages: 3This lecture covers key concepts in Chapter 6 along with the supplemental readings. -
Pages: 4This note covers the key concepts from the end of chapter 5 and the beginning of chapter 6 along with the supplemental reading. -
Pages: 4This note covers concepts about Marketing Environments and also includes the supplemental reading notes. -
Pages: 2This lecture coves the key concepts covered in the lecture on marketing ethics. -
Pages: 4This note covers the key concepts covered in the lecture on Intro to marketing.