Virtual World Experience: Three Ladies and a Mall.Real World Target Profile For V-World Experience (Chap 7)Slide 3Slide 4V-WORLD TARGET PROFILE FOR V-WORLD BRANDSSlide 6Slide 7Slide 8Virtual World Experience: Three Ladies and a Mall. November 1, 2009Dr. Vincent Carter, Marketing 301Corina Constancia, Mike Esparza, Danvir Grewal, Kyle O’connor, Chanell Glover, and Sheeba AubadiReal World Target Profile For V-World Experience (Chap 7)REAL WORLD DEMOGRAPHICVIRTUAL WORLD DEMOGRAPHICDeborah Ann Melville Female, Caucasian, 46 years old, has 2 college age kids, Divorced, Politician, has a Master’s Degree from Columbia, makes 100k a year, homeowner, lives in Washington D.C.Jasmine “Bubbles” MendezFemale, Hispanic, 24 years old, no kids, Single, Flight Attendant, has a Bachelor’s Degree from Florida State, home owner, makes 24k a year from job but received 2 million lump sum for parent’s life insurance and inherited 30% ownership in oil company stock, lives in Miami FL.Real World Target Profile For V-World Experience (Chap 7)REAL WORLD PSYCHOGRAPHICVIRTUAL WORLD PSYCHOGRAPHICReligion: Christian, attends regularly Appearance: overweight, fair skinned, short hairWorker type: Very disciplined, intelligent, respectedSocial: Attends many work-related social eventsFashion: Wears expensive suits and conservative clothing. Hobbies: Painting and golfing.Dating: Goes on a very occasional date that is set up by somebody she knows.Politics: Influential and well respected Liberal Democrat.Religion: Christian, rarely attendsAppearance: athletic/slim build, tan, long hairWorker Type: Shows up on time, always up for off schedule flights, works hardSocial: Attends nightclubs, salsa classes, beaches, and art events. Fashion: likes in-style, expensive sun dresses, bikini’s, and party dressesDating: Goes on many datesHobbies: Dancing at night clubs, art speculating, socializing and traveling.Politics: Doesn’t attend political events but considers herself Liberal Democrat.Real World Target Profile For V-World Experience (Chap 7)REAL WORLD PSYCHOGRAPHICVIRTUAL WORLD PSYCHOGRAPHICEducation: She is finished with hers and believes it was essential to her success in politics and encouraged her kids to go to college.Parenting: Pays kids ways through college, relaxed disciplinarian since her divorceFood: Likes to eat at expensive restaurants and eats comfort food frequentlyHome: Lives in a large, expensive, and well maintained home with a maid. Others: She is a careful decision maker since her decisions are in the public eye, she recycles and buys green, she drinks wine occasionally, she goes on fad diets, she only has one real friend, and she enjoys donating and helping those less fortunate.Education: Doesn’t want any more education but believes that higher education is the key to success. Parenting: Doesn’t have kids and doesn’t want kidsFood: Likes to eat at expensive restaurants, cafes, and drink espresso based drinks Home: Lives on the beach in a large beach home and has a maid. Others: She makes rash decisions and is wasteful with her money, she drinks expensive mixed drinks, she donates to charities, she has many friends and is regarded as popular.V-WORLD TARGET PROFILE FOR V-WORLD BRANDSVIRTUAL PROFILE DEMOGRAPHICS VIRTUAL BRANDS PURCHASED/USEDFemale, Hispanic, 24 years old, no kids, Single, Flight Attendant, has a Bachelor’s Degree from Florida State, home owner, makes 24k a year from job but received 2 million lump sum for parent’s life insurance and inherited 30% ownership in oil company stock, lives in Miami FL. - Aldo Shoes -Bebe clothing-Burberry perfume and accessories-Chic Boutique -Goodman’s Jewelers- Gucci -Jimmy Choo Shoes-Maserati-MAC and Sephora Make-up-Nordstrom’s Department Store – bikini’s, shoes, clothing etc. -Prada Sunglasses-Rolex-Steve Madden Shoes-Versace dressesV-WORLD TARGET PROFILE FOR V-WORLD BRANDSVIRTUAL PROFILE PSYCHOGRAPHICS VIRTUAL BRANDS PURCHASED/USEDChristian, slim build, goes to night clubs frequently, does salsa dancing as a hobby, beach bum, likes art galleries and events, dates a lot, purchases expensive fashionable items, enjoys travel, she likes expensive food places and cafés, she is addicted to espresso based drinks, she is popular and needs to keep up with all of her friends, enjoys standing out. -Caribou Coffee-Facebook - Apple Iphone and Macbook- Kokomo’s island Café- Maserati- Myspace - Prada sunglasses - Rodney Lough Jr. Photography - United Airlines - Visa card- American Water Sports - Stephanie dance shoes- Don Paella Catering Service- Avalon Hair Design - gigmasters.com hypnotist serviceMotive Real World Motives for Creating Virtual AvatarVirtual World Motives for Consuming Virtual Brands PhysicalShe is older and overweight, she enjoys making an avatar that everyone likes to look at. To look her best and enhance her already good looks.SecurityShe struggled with money when she was young, so she built a young woman with moneyTo ensure her popularity and that people will continue to admire her.Social-EmotionalShe is lonely, she likes the real connections with real people even if they are in a virtual world.To have something to talk about with her friends. To feel like she portrays outwardly what she hopes for on the inside. Psychological-ActualizationMarried young, didn’t get to live out her youth.She likes the anonymity of it since all of her real-life decisions are scrutinized because of her job. To secure her role as a leader in her community. To prove that she has made it and she is still a giving person.Other (Image, New Pleasure, etc.)She watches what she does with her avatar, because of job and living in the public eye.To try new things and always have someone to do them with.Beliefs Feelings AttitudesReal and Virtual World ProfileKnowledgeShe believes that she worked too hard in her youth and should have had more fun.She believes she married too young and didn’t let herself date enough to find the right guy. She still considers herself a Christian but has not been attending church as frequently since her kids moved out to college. She believes she can worship at home. She feels like she worked so hard her whole life and it is reflected in her accomplishments.She has an innate need to connect with people but finds it hard in real life. She feels a real connection to the people in her avatar world with out the insecurity of really putting herself out there again. She considers herself a