Virtual World AvatarIsabella PetrovskyStephanie Summers “Blondie”PsychographicsSlide 5Slide 6Virtual Brands Purchased/UsedSlide 8Slide 9Slide 10Slide 11Virtual World AvatarTeam # 2: Hillary Haenes, Kathy Marie Cabrera, Tim Chong, Kristy Phillips, Lorena Rogel, Alex ZunigaIsabella PetrovskyFemale, Italian/Irish, 42 Dark brown medium hair, brown eyes, olive skin, athletic body, 5’4 Income: $62,500Newly divorced, 2 Daughters (17) & (21)Full custody of 17-year-old Non-practicing Catholic Bachelor’s in Political Science from Boston UniversityResides in Boston, MassachusettsLives in city in ex-husband’s apartment with both daughtersOccupation: ParalegalReceives child support and (Alimony)?Real World DemographicsStephanie Summers Stephanie Summers “Blondie”“Blondie”Female, Swedish/German, 22Long straight blonde hair, blue eyes, always tan, skinny with curves, 5’8Income: $7,000 Monthly allowance on Daddy’s American Express Black Card(Receives extra money for Christmas and Birthdays)Single, no children, Only child (Daddy’s Princess) Parents still marriedNon-denominational Christian Student at FIDM studying Fashion Design and MerchandisingOwns and resides in West Hollywood 3-bedroom house with pool off Sunset Blvd. with BFF roommateOccupation: Interns/volunteers (whenever she wants) with Celebrity Stylist Rachel ZoePsychographicsRecently joined 24-Hour Fitness Gym and hired trainerLikes trying new recipesOften Browses Barnes & Noble BookstoreAttends PTA Meetings Meets friends at local coffee shop once a weekWatches TennisShops for necessities, home furnishingsAttends work-related social eventsSHOPPING! – Designer boutiques/Beverly CenterRegular Spa VisitsAttends Club openings in L.A. and VegasLuxurious vacations – Italy, Bahamas, France, GreeceLives in Malibu beach house during the summerYoga, Pilates, workouts with trainerPlays tennis at country clubMember of PETAActivitiesPsychographicsFashion – style is business/conservative, goes for comfortSpends time with daughtersReads gossip/celebrity tabloids, daily newspaperWatches Food Network for cooking tipsDrives Toyota CamryFacebook – to keep track of daughters, friends, familyPet cat – BubblesDrinks wine – social drinkerRe-decorates home now that newly divorcedAchievements – “Paralegal of the Year”Fashion – wears expensive designer labels, latest fashions off the runwayAttends Fashion Week in NYCSpends free-time shopping, gossiping with friendsTMZ, E-News, Vogue, Elle, Vanity Fair, Harper’s BazaarLike to bake cupcakesDrives Lexus Hybrid SUVNo job – could care less about working because Daddy pays for everything, interns with Rachel ZoeLikes animals, but does not clean after them – has a Chihuahua named GingerWannabe vegetarianEnjoys drinking Lemon Drop Martinis with friends Graduated from Beverly Hills High School – voted “Most Popular” and “Prom Queen”InterestsIndependent Party – supports women’s rights, gay rights, but believes people should pay for own health care – however leans more left Feels powerful at work, but could lose a few unwanted pounds to feel more confidentHealth consciousCares about organizations that help children’s educationCulture – big on Italian food and spending time with familyValues higher educationBusiness/job – important Democratic Party – believes animals should be treated like humans, PETA member, tries to be eco-friendly – registered to this party because young and impressionable Thinks she is “God’s gift”– self-centeredLoves makeup, hair, and skin products and thinks they are necessitiesEducation – takes fashion school seriously, but does not want a job nowThinks people should take care of their bodies and make healthy food choices Believes if people want to feel better about themselves, they should get plastic surgery (Daddy is a plastic surgeon)PsychographicsOpinionsVirtual Brands Purchased/UsedVirtual Brands Purchased/UsedVisa Black CardLexus Hybrid SUVFIDMCoffee Bean & Tea LeafHummer LimoStarbucksiPod TouchJuicy Couture Velour TracksuitUGG BootsiPhone 3GSDior SunglassesAveda SpaHamamori Restaurant – Sushi BarDolce & GabbanaChristian LouboutinMichael Kors – Very Hollywood PerfumeTiffany & Co. Jewelry ChanelNordstrom IntermixBeso – Hollywood Private DiningChateau MarmontLike to bake cupcakesDrives Lexus Hybrid SUVNo job – could care less about working because Daddy pays for everything, interns with Rachel ZoeLikes animals, but does not clean after them – has a Chihuahua named GingerWannabe vegetarianEnjoys drinking Lemon Drop Martinis with friends Graduated from Beverly Hills High School – voted “Most Popular” and “Prom Queen”Democratic Party – believes animals should be treated like humans, PETA member, tries to be eco-friendly – registered to this party because young and impressionable Thinks she is “God’s gift”– self-centeredLoves makeup, hair, and skin products and thinks they are necessitiesEducation – takes fashion school seriously, but does not want a job nowThinks people should take care of their bodies and make healthy food choices Believes if people want to feel better about themselves, they should get plastic surgery (Daddy is a plastic surgeon)SHOPPING! – designer boutiques/Beverly CenterRegular spa visitsConstantly on iPhone 3GSAttends club openings in L.A. and VegasMeets friends at a nearby Coffee Bean & Tea Leaf twice a weekLuxurious vacations – Italy, Bahamas, France, GreeceLives in Malibu beach house during the summer, loves to tan on the beachYoga, Pilates, workouts with trainerLikes to dance at clubsPlays tennis at country clubMember of PETAFashion – wears expensive designer labels, latest fashions off the runwayAttends Fashion Week in NYCSpends free-time shopping, gossiping with friendsTMZ, E-News, Vogue, Elle, Vanity Fair, Harper’s BazaarShopping SpreeShopping SpreeMotiveReal World Motives for creating avatarVirtual World Motives for consuming virtual brandsPhysicalHealth, Athletic Younger, single, popular, attractiveSecurityHouse, Average JobSecurity system, insurance, investor, family wealthSocial - EmotionalRelate more to daughters, freedom to meet menHigh status profile, high classPsychological - ActualizationWants to live life she never had To be young, rich, famous, and lovedOther Pleasure Live a fun, carefree single lifeReal World & Virtual World Profile MotivationsBeliefsBeliefsFeelingsFeelingsAttitudesAttitudesInner faith - doesn’t