VIRTUAL WORLD SCENARIO SCRIPT“2 Couples on a Vacation”[MKTG 301; Dr. Carter; Spring 2010]INTRODUCTIONThe virtual world project engages you in modeling customer profile archetypes as “avatars” in order to learn “Individual ConsumerInfluence” concepts. In addition, the future possibilities of “virtual world” marketing are depicted by dramatic role-play scenarioinvolving segmentation characteristics (ch. 7), motivations (ch. 8) and belief components (ch. 10). However, YOU are required to FIRST CREATE the scenario “theme,” “avatar roles,” and market interaction plot, scenes, andscript.” After this collective class process is completed, you will divide into groups associated with particular avatar roles (maximumof 4). Then, our class periods will be used to vicariously simulate the “virtual world” market presence and patterns. Usingimagination and a “dramaturgy” approach, instead of 3-D technology, you will direct the motion of your group’s virtual avatarthrough a series of interactions. Afterwards, we will see how marketers validate the unseen aspects of customer identity by monitoring and observing actualinteractions, not just reported responses, regarding motivation and beliefs/feelings/attitudes. In addition, we will have a chance toponder the future possibilities of “virtual world” marketing.______________________________________________________________________________1VIRTUAL WORLD SCENARIO SCRIPT“2 Couples on a Vacation”[MKTG 301; Dr. Carter; Spring 2010]THE CAST:GROUP 2: HISPANIC AMERICAN MALEName: Juan MartinezAge: 24 Weight: 205 lbs Height: 6’2Ethnicity: Hispanic AmericanOccupation: Fisherman Income: $40kHome: Ventura, CAEducation: UC Santa Barbara Graduate Degree: Business ManagementPolitics: Independent PartyInterests: Surfing club; popular music; agnostic- pride in what he Sanchezs; food- seafood and a different variety.Parents: Married; own a Ventura seafood restaurant called “Blue Ocean.”Siblings: 22 yr old brother and 21 yrs. Old fraternal twins of opposite sexOwn or Rent: rent with roommates GROUP 3: HISPANIC AMERICAN FEMALEName: Lupe Sanchez Age: 40 Weight: 117 lbs Height: 5’5”Ethnicity: Hispanic AmericanOccupation: College ProfessorHome: San Diego, CA Born and Raised: Chicago, ILEducation: 2 doctorates Income: $70,000-$80,000 rangePsychological Factors: Control freak, even tempered, mild humor, non-confrontational, enjoy life, and be successful, independent.2VIRTUAL WORLD SCENARIO SCRIPT“2 Couples on a Vacation”[MKTG 301; Dr. Carter; Spring 2010]THE CAST (Continued)GROUP 1: FOREIGN SWEDISH MALEName: Liam Volshkene Ethnicity: Swedish Age: 30 Income: $75,000 Number of kids: 0Occupation: Electronics Engineer: Sony of Japan Previous Experience: On the Board of Volshkene Industries Location: Japan Physical:: 6", 175lb, blond, pale, lean/toned, blue eyes.Education: ME, BAFamily of Orientation: Educated Parents, Only Child, Encouraged to see the World. Father’s background: Ake Volshkene III, was born in the United States in the late 1950’s. During the 1970’s he was interested in the technology going on between Russia. So Ake went to a United States University and got a degree in engineering. Then the unexpected happened, his parents died in a car crash in Sweden visiting the family. Ake Volshkene III rushed out of the country to Sweden because of this tragedy. On the way to Sweden he met a woman going back from a meeting with the world leaders. She was fully Swedish, and her job was working for Parliament. Ake would see her later on and she would soon be the mother of Liam. Ake was devastated for his loss but seeing Sweden for the first time, he fell in love with it. After burying his parents he started working with technology in Sweden and giving the government knowledge about advancing their military. His business then started to grow and later developed into Volshkene Industries. This is a corporation that focuses on expanding technology in all sectors of society. Mothers Background: Alexandra PolmeAlexandra was born and raised in Sweden her whole life. She was born into a poor family but she liked to learn. Alexandra was a representative of Sweden in the 1970’s went to the United States to discuss their stance on the Cold War with other world leaders. Alexandra had good wealth and she met Ake in dispute with his company and what they where doing providing information to other countries in conflict. Despite her not on his side during the time (because she felt that his company went against the countries interests). They married later on and had Liam. VALS: Primary - Experiencer, Secondary - InnovatorTraits: Ambition, Polite, Helpful, Imaginative, Logical, Broad-minded, Self-controlled. Behavior: He is an impulse buyer, he buys necessities only when needed, however he budgets himself for that impulse and keeps to his budget. Enjoys having the newest gadgets, so he can get ideas. Picky clothes shopper.GROUP #4: FOREIGN SWEDISH FEMALEName: Helga LotaAge: 31yrs Weight/Height: 150lb, 5’8”Hair/Eyes: Brunette Shoulder-Length/ Green eyesBorn: Stockholm, Sweden -Learned English in Am @ 12Profession: PhD. Zoologist -Salary: $75,000 -PhD from UC DavisHome: Condo owner, Santa Monica, CA, has an orange cat—named Morris.Sexual Orientation/Availability: Heterosexual/Single-Sanchezs not want kids-has a niece (4yrs.) and nephew (6yrs.)Personality-Type A: Ambitious, Motivated, Outgoing.-Hedonism: Pleasure & enjoys life, universalism, conformity.-Likes bright colors, life of the party.-Has commitment issues, cannot settle Hobbies -Reading -Likes to play lacrosse -Plays guitar -Likes BBQ w/friends3VIRTUAL WORLD SCENARIO SCRIPT“2 Couples on a Vacation”[MKTG 301; Dr. Carter; Spring 2010]4VIRTUAL WORLD SCENARIO SCRIPT“2 Couples on a Vacation”[MKTG 301; Dr. Carter; Spring 2010]SCENE 1 – “The Meeting”During their pleasure trip airline flight, a modern age liberated Hispanic American couple, Juan (24) and Lupe (45) unexpectedly encounter an intriguing Swedish women traveling to join her enigmatic mate in Barcelona Spain. After hours of conversational bonding, the three agree to spend the weekend as a foursome, once the plane arrives in Barcelona. Liam, the Swedish mate, has reserved a spacious suite at The Hotel Majestic, located in the very center of