Ethnic Value MatchingUnited KingdomMKTG 301 Spring 2007Dr. CarterAndre Lichtenstein & Dan Culbertson1Table of ContentsI. Earth……………………………………………………………3 II. History……………….…………………………………………7III. Culture ………………………………………………………..10IV. Values………………………………………………………….13V. Form ..…………………………………………………………14VI. Function..……………………………………………………...15 VII. Facilitation.……………………………………………………16 VIII. Triangulate.……………………………………………………16IX. Target….………………………………………………………18X. Taste.…………………………………………………………..182Project Objective- Part “A”- People ValuesI. EarthGeography – The United Kingdom is a country slightly smaller than Oregon, but vastly powerful. It covers 244,820 square kilometers, and shares only a short border withthe Republic of Ireland. The United Kingdom of Great Britain and Northern Ireland is the official name of the country comprised of England, Scotland, Wales, and one area of Northern Ireland. The remaining Irish territory seceded from the union of United Kingdom of Great Britain and Ireland in the 1920s, precipitating the latest name chance. Great Britain is the official term for the island of England, Scotland, and Wales. Great Britain is the largest island in Europe, and also includes hundreds of smaller islands. England is in the Atlantic Ocean, northwest of France. It is full of rugged hills and low mountains in the west and north, with some rolling hills and plains in the eastern and southeastern regions. Northern Ireland is mostly hilly. The English Channel separates Great Britain from continental Europe, specifically France, at a minimum distance of 21 miles. Great Britain was once a European peninsula until the melting of the glaciers at the end of the last Ice Age raised the sea level of the oceans and cut it off from the mainland. http://en.wikipedia.org/wiki/Great_Britain and https://www.cia.gov/library/publications/the-world-factbook/geos/uk.html London is the capital of England, Edinburgh of Scotland, and Cardiff of Wales. Ben Nevis is the highest mountain in Great Britain, at 4,406 feet. The main rivers are the Thames and the Severn. Temperatures remain generally between -4 degrees and 32 degrees Celsius, depending on the area and the season. In some Scottish mountains, 3yearly rainfall can exceed 120 inches per year, while other areas of the UK may not reach31 inches. Most days are temperate but overcast. http://en.wikipedia.org/wiki/United_Kingdom Much of the UK is employed in services, like banking, insurance, and business services. Up to 60% of the food needs for the country are provided by less than 2% of the work force, working with cereals, potatoes, vegetables, cattle, sheep, and fish. Eighteen percent of the workforce is occupied in industry, making textiles, coal, petroleum, machine tools, electronics, and railroad equipment. https://www.cia.gov/cia/publications/factbook/geos/uk.html English is the third most common European ancestry in the United States. About 24.5 million Americans reported English ancestry in the 2000 census, making up approximately 8.7% of the population. In addition to English ancestry, 4.9 million Americans identified themselves as Scottish, 4.3 million as Scots-Irish, 1.7 million as Welsh, and 1 million as simply British. However, many Americans may not know that they have British ancestry, as the British waves of immigration are generally older than most other European waves of immigration. Also, many Americans see British as the “baseline American” and thus do not specify British unless there are no other alternative ethnicities known. For example, estimates of the true number of Scotch-Irish in the United States are in the region of 27 million, much higher than the 4.3 million who identified themselves as such. It is estimated that one third of all native English speakers live in the United States. Britain has contributed greatly to the creation and maintenance of the culture of the United States. Baseball and American football were modified from sports played in England in the 1800s, after the Declaration of Independence. Many 4names of American cities are based on British areas, and the American legal and military systems are largely based on the principles of pre-Revolutionary British systems. http://en.wikipedia.org/wiki/English_Americans and http://en.wikipedia.org/wiki/British_Americans The low mountains defined some of the Scottish tribes as being Highlanders and Lowlanders, depending on where the clan lived. This defined some of the politics throughout the centuries. 5https://www.cia.gov/library/publications/the-world-factbook/geos/uk.html 6http://www.georgetown.edu/faculty/ballc/oe/oe-map.htmlAll the information gathered helped our team understand why the fashion was picked, why the material was chosen, where the different insignia derived from and the heritage of our military.7II. HistoryBritain has always been a land of many peoples. The indigenous people, Picts, mixed with many other “invaders”, including Romans, Danes, Irish (Gaels and Scotii), Angles, Saxons, and Jutes over several centuries to create the modern diverse mix of British people. The lands north of Hadrian’s Wall, built by Romans, is still called Scotland. Wales is west of England, in the southern reaches of the island. Ireland is another island west of Britain. The Irish were called Scotti by the Romans, who named the land Britain. In the fifth century, AD, the Roman army disintegrated and Britain was left to fend for itself. Wave after wave of “invaders” or settlers added to the population and families merged with time.The peoples of England united in the 10th century AD. Wales joined with Englandbetween the 13th and 16th centuries, and later Scotland joined and the county’s name was changed to Great Britain in 1707. In 1801, the United Kingdom of Great Britain and Ireland was formed, which was later modified in 1927 to the United Kingdom of Great Britain and Northern Ireland. Because this strife has been long-lasting, many of the residents of Scotland, Wales, and Ireland