CONSUMER BEHAVIOR [MKTG 301; FALL 2011] FINAL EXAM KEY1 Research indicates that ____ music increases both shopping time and expenditures in grocery stores compared with ____ music.a. slow-tempo; fast-tempo b. fast-tempo; slow-tempo c. techno; classicald. classical; technoe. None of the above.ANS: A2 Under this evaluation strategy, the consumer simply counts or adds the number times each alternative is judged favorably in terms of the evaluative criteria. The alternative having the larger number of positive attributes is chosen.a. Lexicographic b. Conjunctive c. Elimination by askingd. Simple additivee. Weighted additiveANS: D3 Nondiscretionary time includes:a. physical obligations. b. special obligations. c. money obligations.d. A and Be. A, B and CANS: A4 Under this evaluation strategy, a perceived weakness of one attribute may be offset or compensated for by a perceived strength of another attribute.a. Lexicographic b. Comprehensivec. Conjunctived. Elimination by askinge. None of the aboveANS: E5 The purchase decision process involves deciding on:a. which type of retail consumer b. which type of store c. which specific retailer to patronized. B and Ce. A, B, and CANS: D6 Need recognition occurs when a person perceives a difference between the ____ and the ____ state of affairs.a. idea; action b. past; future c. expected; obtainedd. primary; secondarye. None of the above.ANS: E7 ____ refers to the amount of mental capacity focused in a particular direction.a. Direction b. Attention .c. Interactivityd. Cognitione. None of the aboveANS: E8 When consumers intend to buy the product but defer brand choice until shopping they are following a/an ____ process.a. fully planned purchase b. particularly planned purchase c. anticipated purchased. unplanned purchasee. None of the above.ANS: E1CONSUMER BEHAVIOR [MKTG 301; FALL 2011] FINAL EXAM KEY9 The problem with setting consumers’ expectations as high as possible is that:a. it decreases the chances of customers being dissatisfiedb. customers end up being spoiledc. it increases customers’ price sensitivityd. All of the abovee. None of the above ANS: E10 Which of the following could serve as a signal to consumers in making judgments about a product's quality?a. Price b. Warnings c. Brand Named. A and Ce. A, B, and CANS: D11 Direct marketing includes:a. direct shopping. b. interactive electronic media. c. telemarketing.d. B and Ce. A, B, and CANS: D12 The importance of price as a determinant of store patronage:a. is not recognized by most retailers b. varies by type of promotion c. depends on nature of buyerd. B and Ce. A, B, and CANS: C13 Which of the following may affect the amount of product that is consumed per consumption occasion?a. How much of the product the consumer has available (i.e., is stockpiled).b. The amount of product value.c. The size of the product package.d. A and Ce. A, B, and CANS: D14 ____ is characterized by intensive search for information and complex evaluation while ____ representsless motivation to search for information and engage in alternative evaluation.a. EPS; MPS b. MPS; EPS c. EPS; UPSd. UPS; EPSe. None of the above.ANS: E15 According to this evaluation strategy, brands are initially compared on the most important attribute.a. Lexicographic b. Simple additive c. Conjunctived. Elimination by askinge. A and DANS: A16 Ongoing search involves:a. acquisition of information on a random basis.b. occasional bits of information casually acquired.c. the sudden urge to buy a previously unknown product.d. the careful consideration of a one-time purchase.e. None of the above.ANS: E2CONSUMER BEHAVIOR [MKTG 301; FALL 2011] FINAL EXAM KEY17 The standards and specifications used to compare different products and brands are called:a. salient attributes b. determinant attributes c. evaluative critiqued. All of the abovee. None of the above.ANS: E18 Satisfaction depends on:a. consumers' perceptions of the product's performance during consumptionb. consumers' expectations of how the product will performc. the feelings experienced before consumptiond. A and Be. A, B, and CANS: D19 Which of the following is incorrect?a. Customer satisfaction influences first time buying.b. Customer satisfaction shapes word-of-mouth communication.c. Customer satisfaction influences consumers’ price sensitivity.d. Understanding post-consumption evaluations carries important implications for competitive strategy.e. None of the above are incorrect.ANS: A20 Which of the following is a way for businesses to sell more of their product?a. Sell to money peopleb. Get people to use less of the product per consumption occasionc. Increasing the number of times consumption occursd. A and Be. A, B, and CANS: C21 There is ____ relationship between consumer knowledge and search.a. a positive b. a negative .c. a U-shapedd. an overt-Ue. None of the aboveANS: E22 Giving a corsage to one's prom date is an example of:a. conspicuous consumption b. consumption forms c. compulsive consumptiond. mandated consumptione. None of the above. ANS: E23 The consideration set:a. consists of those alternatives considered during decision making.b. typically contains a complete set of the total number of alternatives available in the marketplace.c. is fairly stable in size across different consumers.d. A and Be. A, B, and CANS: A24 For repeat purchases, the two main forms of decision-making processes are ____ and ____.a. repeated brand loyalty; limited problem solvingb. habitual problem solving; repeated decision makingc. habitual decision making; repeated brand loyaltyd. LPS; EPSe. None of the aboveANS: E3CONSUMER BEHAVIOR [MKTG 301; FALL 2011] FINAL EXAM KEY25 When evaluating choice alternatives, consumers may:a. rely on a pre-existing evaluation b. construct a new evaluation using a categorization process.c. construct a new evaluation using a piecemeal processd. B and C e. A, B, and CANS: