Slide 1Ireland's EarthIreland’s EarthIreland's HistorySlide 5Ireland's CultureIreland's CultureIreland's CultureIreland's ValuesIreland's ValuesIrish peasant dressIrish peasant dress formIrish peasant dress functionIrish Peasant dress FacilitationIrish Peasant dress TriangulateIrish Peasant dress TargetIreland SourcesSlide 18By:Cassie StottsVelquiz RamosEthnic Value Matching and Fashion Market Segmentation:Ireland's Earth  Ireland is an island off the west coast of the European mainland. It is surrounded by the Atlantic Ocean and the Irish Sea.The island is 280 miles long and 160 miles wide and contains many rivers and lakes.Ranging from 5 degrees Celsius in the winter to 15 degrees Celsius in the summer. With and average 10 degrees Celsius between January and July.Ireland’s Earth  Ireland’s geography consist of low central plains, surrounded by coastal mountainsAverage rainfall varies between 800mm and 2800mm (30-110 in.).Wet days range from 150 in the east and south east coast and 225 days in areas of the west coast.Ireland's History10,000 BC- Earliest settlers migrated from North Britain.500 BC- Celts arrive from Northern Spain/Western France432 AD- St. Patrick Est. first Roman Catholic Church. Celts being identified as Irish. 700 AD- Alliance formed between Irish and Welsh to protect against the Norse/Viking invasion.1167 AD- Beginning of English involvement in Ireland affairs.Ireland's History1665AD- Anti-Catholic Laws: Twenty percent of land in the hands of the Catholics.1914 AD- Home Room Act divided Ireland into North and South1922-1948 AD- Irish-Free State Dominion Status, gradual loosing of ties with England.2002 AD- Eighty-eight percent Irish Population Roman Catholic.Ireland's Culture Due to the islands many invasions from other countries, the Irish dialect has been influenced by the Celt, Norse, Vikings, English and French.Strong religious ties, fluctuating between Catholic and Protestant.Family oriented, divorce barely became legal in 1997.I. Children are included in most eventsII. Fifty percent of the population is under 25Ireland's Culture Food is also a focal point, the Irish are known for their large breakfast called frys. In rural areas there is a sense of old, traditional waysTraditional Celtic music is an important part of the Irish culture. Important, key instruments include: the harp, tin whistle, fiddle, button accordion, and Uilleann pipesI. Professional harpers honored above all other musicians in ancient Ireland.Watch VideoIreland's Culture Ceili: non-formal traditional dance and music. Performed mainly with the legs and feet. The arms and hands stay straight to the side.I. Irish dancing has been strongly influenced by the Druids, Celts, Normans, and EnglishTraditional hobbies included woven wool clothing, wool sweaters, Irish linen and lace, pottery and peat sculpturesFarming in Ireland goes back to the very beginning of human settlement.I. Cattle represented wealth and statusMost popular cultural event: Dublin St. Patrick's Day Festival.Ireland's Values 94% of people living in Ireland are Catholic and the remaining 6% are protestants or another religionIrish are extremely family oriented They are also very proud of their heritage (last names) fightersIreland's Values TraditionalHumorsRespectful to eldersSuperstitionsdancePass their history and stories through music (harp) andIrish peasant dress The Irish peasant dress dates back as the 18th century.The colors that were mostly used were the white and the green. They tried to get away from the color red because it was related to the EnglishThe ancient Irish were fond of bright colors, in fact it was a mark of high social status in the community to be allowed to wear more than one colors.Irish peasant dress form  The fabric used is Linen and woolSometimes they would use silk The colors stripes used are based on their social statusThey have about seven levels of social statusIrish peasant dress function The layer of wool was to keep them warm from the cold.They kept adding layers to kept them warmThe Irish has so much pride of their culture that many centuries of fashion are side by sideThe dress is a reflection of their heritage, the art the goes with the dress even in the colors that they useIrish Peasant dress Facilitation History of Irish dancing goes back to when the Celts originally settled in IrelandIrish dance has been influenced by many different ethnic groups, thus cultures. Dancing is considered an artworkInfluence from invaders suppressed this art and love of dancingIrish dances are a part of early Irish history. It is a part of their value system. Dancing takes place at weddings, wakes, festivals, and during holidays. watch videoIrish Peasant dress Triangulate Irish dancing takes place at events and done usually and most often in a group setting. It tells a story and throughout the years has become a show.Dresses started out simple and have become fancier.The costumes are a part of Irish history. The represent the past and struggle of the Irish people as the fought to keep their culture of dancing alive.Irish Peasant dress Target Target group: