General MotorsProductProduct classificationSlide 4Slide 5Promotional PricingPlace - Channel of DistributionPromotions StrategySlide 9Slide 10General MotorsGeneral MotorsRick GarciaRick Garcia Tashina SainiTashina SainiPardeep SunnerPardeep SunnerProductProductCore benefits – Buying any car model of Core benefits – Buying any car model of GMGMBasic Product – A/C , StereoBasic Product – A/C , StereoExpected Product - Comfortable seat, Air Expected Product - Comfortable seat, Air bagsbagsAugmented Product – DVD entertainment, Augmented Product – DVD entertainment, Heating/Cooling seat, Heating/Cooling seat, Potential Product - Ethanol, HydrogenPotential Product - Ethanol, HydrogenProduct classificationProduct classificationDurable Durable High Profit MarginHigh Profit MarginPersonal sellingPersonal sellingCoupeCoupeSedanSedanTrucksTrucksSUVSUVSportSport/Cargo Van/Cargo VanConvertibleConvertibleChevroletChevrolet3 3 4455773322BuickBuick222211PontiacPontiac3333221133GMCGMC228822SaturnSaturn1122111111HummerHummer1133SAABSAAB551111CadillacCadillac55114422Product LengthProduct Width GM’s present Mix – 82 models (Depth)CoupeCoupeSedanSedanTrucksTrucksSUVSUVSportSport/Cargo Van/Cargo VanConvertibleConvertibleChevroletChevrolet222222222222BuickBuick222211PontiacPontiac2222111122GMCGMC222222SaturnSaturn1122111111HummerHummer1122SAABSAAB221111CadillacCadillac221122Product LengthProduct Width After eliminating – 50 models (Depth)Promotional PricingPromotional PricingSpecial Event PricingSpecial Event PricingCash RebateCash RebateLow-Interest FinancingLow-Interest FinancingLonger Payment TermsLonger Payment TermsWarranties & Service ContractsWarranties & Service ContractsPsychological DiscountingPsychological DiscountingPlace - Channel of DistributionPlace - Channel of Distribution Dealership Outlets Dealership Outlets Selective DistributionSelective DistributionOne Level Channel One Level Channel Manufacturer (GM)Manufacturer (GM)Retailers (Dealerships)Retailers (Dealerships)Consumer ConsumerPromotions StrategyPromotions StrategyAdvertisingAdvertisingCommercials (customer generated, celebrities)Commercials (customer generated, celebrities)Toys (Happy Meals)Toys (Happy Meals)Video GamesVideo GamesSales PromotionSales PromotionDiscount Programs (cash incentives, 0% financing)Discount Programs (cash incentives, 0% financing)EventsEventsCar Shows (NAIAS, NYAS)Car Shows (NAIAS, NYAS)For Women For WomenPromotions StrategyPromotions StrategyPublic RelationsPublic RelationsPress conferences/releases (NAIAS 2006)Press conferences/releases (NAIAS 2006)Website (FastLane GM Blog)Website (FastLane GM Blog)Direct MarketingDirect MarketingDirect Mail (Saturn 2007 models)Direct Mail (Saturn 2007 models)Sponsorships (Survivor Finale on-demand)Sponsorships (Survivor Finale on-demand)Website (GM.com)Website (GM.com)Any Questions?Any
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