TET-T 192 1st Edition Lecture 6Outline of Last Lecture I. Themes in Children’s MediaII. Cultivation TheoryIII. Killing Us Softly 4 DocumentaryOutline of Current Lecture I. The Women of FijiII. An Important DistinctionIII. The Thin Ideal in American Mass MediaIV. InternalizationV. Body ImageVI. Eating DisordersVII. Theoretical ExplanationsCurrent Lecture- The Women of Fiji (Becker 1995)o In 1995 TV was introduced Within 3 short years, eating disorders, which had been virtuously nonexistent prior to the introduction of television, suddenly became common- An important distinctiono Eating disorders and body images are two separate and unique conceptso The role of the media in these relationships is a complex processo The media can’t cause eating disorderso They can and do influence body imageo Takes many years for an eating disorder to occurThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o MEDIA EXPOSURE leads to INTERNALIZATION which leads to BODY DISSATISFACTION which leads to DISORDERED EATING- The Thin Ideal in American Mass Mediao Point media Women- A very thin woman with a body that less than 5% of the world population have - Models in the magazines get thinner as American women get larger- Models have gotten as thin as possible and fashion houses are now using Photoshop to make them thinner- Men aren’t immune to thiso Overweight or larger men aren’t found in the mediao Absence of fat, V-shapes, airbrushing, muscles, etc. are presento Electronic Media Thinness is seen as desirable Fatness is seen as deplorable Same things are happening here as in print media We get more messages with electronic media than we do from print media- Fat/obese characters are the object of ridicule- Good things only typically happen to thin characters- Internalizationo Buying into cultural ideals of attractiveness and engaging in behaviors aimed at achieving this idealo Dieting, purchases, tanning beds, etco The people that are internalizing and comparing themselves to others are more at risk for eating disorders- Body Imageo The individual’s collective evaluative perceptions of his or her body, particularly its appearanceo Body Image Disturbance More prevalent than disordered eating Typically dissatisfaction with one’s body 40%-60% of girls and women are dissatisfied with some aspect of appearance Men are susceptible to this too- Eating Disorderso Anorexia Nervosa Refusal to maintain a healthy body weight Must be 15% below normal weight for height to be clinically diagnosed Undereating and overexcercisingo Bulimia Purging Consume way more than any normal person can digest- Get rid of it or purge it by vomiting, using laxatives, or diuretics Must be binging 2-3 times a week for 6 months to be diagnosed o Haven’t come up with an effective way to help cure it  High mortality rate (20%)o Anorexia takes place in .5-4% of populationo Bulimia takes place in 1-4% of populationo Most people aren’t diagnosed and the ways of diagnosing it aren’t working- Theoretical Explanationso Cultivation theoryo Social Cognitive theory Learn by watching models in our environment- Modeling enhanced by rewards/punishments - Attractive models Can have models in the media  Thinness is rewarded while fatness is punished- Thin characters get the good stuff and are successful- Fat characters are rarely seen so they are seen as unimportanto If they are seen, they are ridiculed Attractiveness means they are the hero, protagonist, or non-evil one- Villains are usually overweight- Heroines are lean and gorgeouso Social Comparison theory Humans have an innate tendency to compare themselves with others in an effort to