Lecture 5 Outline of Last Lecture I. Gender SocializationII. Developmental Skills Take Precedence So Socialization Takes HoldIII. Children’s Media HabitsIV. Gender Differences in ExposureOutline of Current Lecture V. Theme’s in Children’s MediaVI. Cultivation TheoryVII. Killing Us Softly 4 DocumentaryCurrent Lecture- Theme’s in Children’s Mediao It’s a man’s worldo Men are strong and women are thin and sexyo Men are serious and powerful; women are emotional and passiveo A woman’s place is in the home- Cultivation theoryo Viewing television cultivates shared conceptions of “reality” among a diverse TV audienceo Heavy viewers are more likely to have real-world perceptions that are like the TV world This is opposite for lighter viewerso Empirical Evidence Gender stereotyping Occupations Beauty standards Sexual beliefs/behaviorso Cultivation theory assumes that… Themes are pervasive(present across all of television) It is useful but not perfect- Genres definitely matter- Killing Us Softly 4 Documentaryo Marketing and advertising is in all of pop cultureo We process most ads’ messages subconsciouslyo Women are frequently dehumanized and objectified in ads Ads make their bodies into objects Focus is on parts of the female body rather than the whole thingT192- This is usually
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