04 25 2013 Slide 1 MATCHING 1 Ready to wear D Pret a porter 2 Vertical integration A Manufacturer owned operated factories 3 Independent business hired to provide production services E Contractor 4 Private label C Store brand 5 Brand label B Proprietary Slide 2 KNOW GLOBAL TRADE TERMS Trade deficit situation that occurs when a country imports more goods than exports Import buy goods from another country Exports sell goods to another country Embargo prohibition of importing a product Quota annual limit on volume or product imported Tariff tax on imported goods NAFTA Policy creating a single N American market North American Free Trade Agreement EU Trading block of European countries TFPIA Textile Fibers Products Identification Act Trademark registered brand name or symbol Copyright exclusive right to produce a work logo image of art Trade Dress refers to shape and features of the product itself that are not only distinctive but also identify the manufacturing of the product Patent exclusive right to produce and item Counterfeit vs Knockoff Counterfeit an imitation which infringes upon a manufacturer illegal Knockoff copy or near copy of design under a different brand name legal Slide 3 KNOW CMT Cut make trim contractor all production operations to produce a style Subcontractor performs highly specialized functions for other contractors manufacturers Jobber a wholesaler works on a small scale sells only to retailers and institution Licensing when an individual company licensor is paid a fee by a manufacturer licensee for the privilege of putting their name trademark or logo to the licensee s product EX Harry potter characters on products like backpacks pencils etc FOB Freight on Board When sellers responsibility ends and the buyers begin This places all responsibility on the shipper until you sign for delivery Many buyers like to negotiate FOB destination terms Landed price total cost of a landed shipment including purchase price freight insurance and other costs up to when it reaches its destination Many include tax Tolerance difference between allowable maximum and minimum variations allowed from specified criteria Irregulars are not allowed Ex fabric dyes from dye lots Open specs general basic facts Uses only generic terms allows more flexibility in buying materials Closed specs very detailed specific EXACT MATERIALS Limits product to specific brand or vendor more costly Seconds a piece of merchandise w a minor problem typically cosmetic and easily repairable that prevent it from passing quality checks Seconds and irregulars are NOT an allowed tolerance Slide 4 CONSTING PRICING PROFIT Precosting aka quick cost developmental stage take a preliminary sample garment sketch detail and get it precosted Preliminary estimate Determines if garment can move forward 10 15 of actual cost Production costing allows us to accurately project cost of garment not an estimate based on garment sample Included in specs is a cost not an estimate Slide 5 MATCHING 1 Registered Identification number D RN 2 Copy or near copy of design under a different brand name C Knock off 3 An imitation which infringes upon a manufacturer B Counterfeit 4 Word or symbol to identify and distinguish a manufacturer A Trademark 5 Classification of the dimensions of garments E Size Slide 6 MERCHANDISING Business plan links concept to target consumer forms merchandising plan line plan assortment plan and sourcing Strategic plan aims objectives and strategy for the future Lifestyle brand brand that embodies the values and aspirations of a group or culture for purposes of marketing Apparel brand that extends into another prod category Technical planning links concepts to target customer forms merchandising plan line plan assortment plan and sourcing Merchandising plan planning development and presentation of a product Brand portfolio key components and resources used to explain communicate and help you live your brand Multiple products and services each with own brand forma collection of family of brands All of these are the brand portfolio Slide 7 MATCHING 1 Developing fit standards color standards fabric testing and garment testing C Technical planning 2 Aims objectives and strategy for future 3 Links concepts to target customer forms merchandising plan line plan assortment plan and sourcing 4 Planning development and presentation of a product B Merchandising plan Slide 8 MATCHING 1 Translation of creativity forecasting and merchandising B Line development 2 Amount of each product D Assortment plan 3 Showing of proposed products C Line presentation 4 Mood theme and key elements A Line concept 5 Defines styles by developing specifications E Technical planning Slide 9 FIBER YARN FABRIC Fiber raw materials from which fabrics are made basic building blocks of a fabric Fine hair like structure natural manufactured fibers Yarn spun ex Cotton short staple fibers and filament ex Silk long fibers Fabric structure woven are more common 3 types of weaves Plain over under simplest Twill denim Satin over under more than and smooth Knits wrinkle less than woven Color and applied design Dyeing Prints o 1 Solution dope dyeing fibers most evenly colored o 2 Yarn dyed o 3 Piece dyed fabric stage easiest least expensive o 4 Garment dyed o 1 Screen printing most common uses screen to block off areas and allows open areas to absorb ink o 2 Direct roller printing using big rollers to apply a pattern o 3 Heat transfer transfers design w specific paper o 4 Digital printing straight from comp Slide 10 KNOW AND UNDERSTAND Dimensional stability ability to retain shape and size refers to ability to neither shrink or stretch Appearance retention ability to retain color w out fading bleeding crocking etc Elongation ability to be stretched extended lengthened Elasticity ability to return to its original size after being stretched also called memory Slide 12 STANDARDS SIZE AND SPECIFICATIONS Sizing based on body measurements the 1 complaint form consumers Fitting based on garment measurements how it looks on the body Standards general guideline established by a company to reflect the overall quality level of its products Specification defines how to meet a company standard a brief description of materials produces dimensions and performance Vanity sizing expensive lines cut large to appeal to consumers who desire to think of themselves as wearing a small labeled size Size migration variations in sizing in different stores brands Slide 13 KNOW DEFITION
View Full Document
Unlocking...