04 09 2013 CTE 3763 EXAM 3 Slide 1 Know Names of garment lengths Skirts micro mini knee midi maxi floor Shorts above knee bikini short Bermuda deck Slack below knee pedal pushers capri classic Names of necklines collars Stand Fits close to the neck Fall Turns over the stand or garment Roll line The line where the collar fall turns over the stand Style line The shape of the outer edge Lapels Designed to attach to the collar and turn back over the garment to roll back Breakline Where lapels turn back Break point Point along the front edge at which the lapel begins Gorge line Where the collar and the lapel are joined Notch Triangular shape between lapel and collar formed where the gorge line ends Collars o Partial roll collars straighter than the neckline stand at the back but lie flat on the front examples Chelsea collars tailored collars and shawl collars o Flat collars same shape of the neckline popular on children s clothes examples peter pan collars bertha collars sailor collars o Stand collars edges are straight in relation to neckline examples turtleneck collars shirt collars mandarin collars tie collars o o Sleeve styles sleeves are designed to fit the armscye or armhole o Slide 2 Findings and Trim Spun staple fiber spun into single yarns most common and elastic suitable for noncritical seams Corespun spun out of polyester or nylon wrapped w cotton or other fibers cost effective Filament limited use clear thread resembling fishing line Monofilament is the most common ruptures and irritates the skin Multifilament is very strong and abrasion resistant but may be too strong for many fabrics Woven labels costly require leadtime Printed labels cheaper o Flat labels o Folded loop labels o Folded label Slide 3 Garment Assembly Finishing Preliminary process o Parts Panels Pieces Then o Pieces pieces product Four parts to assemble o Parts assembly edges labels decorative stitching pockets interfacing reinforcements o Panel assembly darts pleats tucks ease gathers seams elastic hems o Piece assembly collar set sleeves set cuffs set waistbands shoulder pads lining applied o Product assembly finishing button attached buttonholes loops hooks eye miscellaneous closures finish pressing Seams sewn in the round are generally preferable to those sewn flat Slide 4 Costing Pricing profit Price is directly affected by quality Price influences the consumers perception of apparel quality Gross margin is crucial 80 20 rule 80 of sales come from 20 of your customers Sell through percentage of merchandise sold at full price Chargebacks a system used by retailers manufacturers and suppliers to handle the financial aspect of defective merchandise returns to simplify paperwork 2 phases of costing Preliminary or precosting Production costing 3rd phase actual cost Overlooked costs Pricing strategies Status prestige pricing Market penetration pricing Market pricing Cost based pricing this takes the cost of producing any product or service and adds the amount needed to make the profit calculated Final profit cost of goods markup Wholesale price cost of goods manufactures markup Ticket prices wholesale price retailers markup Slide 5 Planning and production Production considerations scheduling is based on a manufactures ability to Meet quality standards in timely manner Up to date equipment Computer communications Technology Progressive bundle all about speed Modular manufacture they check quality at all stages not after the garment has been produced this is where quality is checked at all stages teamwork or working in modules PERT Program Evaluation and Review Technique Events Activities Critical paths Production manager always striving to shorten lead time 3 types of distributions DC Distribution centers Distribution center bypass cheaper transportation Cross docking Slide 6 Quality Quality features 1 Physical features or what the garment is 2 Performance features or what the garment does Price lines zones couture contemporary etc Cheaper zones ex Juniors tweens etc Determinant attributes 1 At point of sale 2 When garment is in use 3 When garment is discarded Extrinsic attributes can be changed Determinant attributes features that have the greatest effect on customer satisfaction Value relates prices quality Perceived quality model sum of weight of each feature x rating of each feature Selling points are the physical features of a garment that make it desirable selling points are interpreted to the consumer in terms of buying benefits Buying benefits are the performance advantages that result from the garments physical features Slide 7 Creative Dev business planning Assuring quality 1 Pre production 2 During production 3 Post production Maximize best sellers What s selling what s not DC Distribution Center QR codes all about speed speeding up production and delivery of goods crucial 04 09 2013 04 09 2013
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