Quiz answers from chapter 10 will be most important*Aereo- potential to change media landscape or accelerate the rate of change in the media worldi.e. dynamic theory of history (innovation happens at an ever faster rate)Aereo- brings tv shows to any other device through the internetCheaper than cableDoesn’t pay networks for the shows they produceEach user has their own antennaLive television over internetThis Aereo company is plucking broadcast companies from airwaves accessible for you that you can get on your phone or your ipad, but don’t pay networks for it. How are they not paying the networks? What’s the legal justification?We own airwavesFCC is licensed to them, but they can use that to make a profitThey have their own individual antennas for every subscriberAll that’s changed is location of antennaCould this replace cable TV?Not entirely because networks like espn because they are purely cable stationsWhat have Fox and Univision say they will do if Aereo comes into affect?They will go into cable only; no signal through the airWon’t be in the airwaves anymoreHow many homes don’t have television?5 million homeswatch on laptops or tablets/phonesAereo will be primary way of accessing old networks; could change TV aspect of the worldHow will it change the advertising aspect of TVMcLuhan’s global village?Is this a good thing?Turbulent placeWho lives in our village?What are the tensions?Huge disparities are going to existIf controlled by cool media, not the best place to liveWho/what built our village?Communication technologyWhat are the tensionsWhat did McLuhan mean by global village?Communication technology is going to advance to rapidly that we will be able to talk to each other anywhere and obtain news at any point in timeWe will all know what’s going onThe affect of this will be you will be able to talk to someone in Kenya as easily as it is to talk to your next door neighborCommunication technology drives thatMcLuhan said this isn’t necessarily a good thing.Global village is optimistic vision of future (not accurate)What was McLuhan’s criticism of cool media?Multi-sensory and hard for critical thinkingWho lives in our village?If our global village had 100 people…84% of wealth is controlled by 10 people61 are Asian; 5 are from the U.S. or Canada47 don’t always have enough to eat24 have no electricity21 speak Chinese dialect; 9 speak English14 will be illiterate10 earn less than $2 a day7 own a computer; 45 have a home TVDigital media unites global villagePew internet and American life projectWho uses the internet and what do they use it for?What are demographic divisions of the global village in access to technology?AgeEducationIncomeRace/ethnicityGenderGeography- urban or ruralThe digital divide- who has access to the best technology?Who are the power players?The information gap- we have access to information that other people don’t because of the technology we haveWhose story isn’t being told?Is this a peaceful village?McLuhan didn’t think soChapter 10 04/10/2013Quiz answers from chapter 10 will be most important*Aereo- potential to change media landscape or accelerate the rate of change in the media world - i.e. dynamic theory of history (innovation happens at an ever faster rate)Aereo- brings tv shows to any other device through the internet- Cheaper than cable- Doesn’t pay networks for the shows they produce- Each user has their own antenna- Live television over internetThis Aereo company is plucking broadcast companies from airwaves accessible for you that you can get on your phone or your ipad, but don’t paynetworks for it. How are they not paying the networks? What’s the legal justification?- We own airwaves- FCC is licensed to them, but they can use that to make a profit- They have their own individual antennas for every subscribero All that’s changed is location of antennaCould this replace cable TV?- Not entirely because networks like espn because they are purely cable stationsWhat have Fox and Univision say they will do if Aereo comes into affect?- They will go into cable only; no signal through the air- Won’t be in the airwaves anymoreHow many homes don’t have television?- 5 million homeso watch on laptops or tablets/phonesAereo will be primary way of accessing old networks; could change TV aspectof the world- How will it change the advertising aspect of TVMcLuhan’s global village?- Is this a good thing?o Turbulent place- Who lives in our village?o What are the tensions? Huge disparities are going to exist If controlled by cool media, not the best place to live- Who/what built our village?o Communication technologyo What are the tensionsWhat did McLuhan mean by global village?- Communication technology is going to advance to rapidly that we will be able to talk to each other anywhere and obtain news at any point in timeo We will all know what’s going on- The affect of this will be you will be able to talk to someone in Kenya as easily as it is to talk to your next door neighboro Communication technology drives thatMcLuhan said this isn’t necessarily a good thing.Global village is optimistic vision of future (not accurate)What was McLuhan’s criticism of cool media?- Multi-sensory and hard for critical thinkingWho lives in our village?- If our global village had 100 people…o 84% of wealth is controlled by 10 people o 61 are Asian; 5 are from the U.S. or Canada o 47 don’t always have enough to eato 24 have no electricity o 21 speak Chinese dialect; 9 speak Englisho 14 will be illiterateo 10 earn less than $2 a dayo 7 own a computer; 45 have a home TVDigital media unites global villagePew internet and American life project- Who uses the internet and what do they use it for?What are demographic divisions of the global village in access to technology?- Age- Education- Income- Race/ethnicity- Gender- Geography- urban or ruralThe digital divide- who has access to the best technology?- Who are the power players?The information gap- we have access to information that other people don’t because of the technology we have Whose story isn’t being told?Is this a peaceful village?- McLuhan didn’t think