JOURN 3000 1st Edition Lecture 22Outline of Last LectureI. Documentary filmII. BroadcastingOutline of Current LectureI. Broadcasting II. Radio NewsIII. Television Current LectureBroadcasting Radio Advertising Advertising’s agglomeration effect Radio Act of 1927 Stations licensed by FRC to broadcast in the public interest FRC expects stations to carry news and public affairs Stations to serve a general audience; present balanced news and public affairs Carried to Communications Act of 1934, FCCRadio News “News” in 1920s – consisted of public affairs programming Speeches, debates Live coverage (Skopes Trial)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. News commentators (H.V.Kaltenborn Lowell Thomas) Sports Radio news does not come into its own until World War II War News Coverage Objectivity policy Network anchors and commentators Commentary generated controversy Reporting from the fronts Edward R. Murrow live from London, Europe Radio networks invest in news coverage during WWII NBC and CBS, invest differently Airtime for news triples; staffs expand 70 percent of Americans get war news primarily from radio Rise of Television Television technology rolls out publicly in 1939 War slows development FCC lifts licensing freeze in 1952 TV brings visible changes in society TV advertisers see huge returns “Golden Age” of Television Creates concerns about TV effects Access to TV becomes a political goal, problem Sullivan-Draper Controversy In 1950 Ed Sullivan invited dancer Paul Draper to appear on Toast of the Town Draper’s appearance on Toast of the Town is controversial Letter writing campaign Draper’s appearance went ahead Opponents flooded the sponsor, Ford Motor Company, with letters Sullivan consults "Counterattack" about guests,
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