JOURN 3000 1st Edition Lecture 22Outline of Last LectureI. Edward BernaysII. Professionalization of advertising III. Early film Outline of Current LectureI. Documentary filmII. BroadcastingCurrent LectureDocumentary Film First major documentary hit: Nanook of the North (1922)Made by Robert J. Flaherty Nanook of the North Filmmaker and critic John Grierson Forges a vision for documentary film Broadcasting Point-to-point radio-telephone;listening in KDKA, PittsburghOwned by WestinghouseThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Considered the first radio broadcast station Broadcast Harding-Cox election returns in 1920 Radio GrowthHobby to industryRadio Stations Four Horsemen of the Air: GE, RCA, AT&T, WestinghousePool of patents; dominate radio’s development Fund radio broadcasting to spur radio set sales Four Horsemen of the Air: GE, RCA, AT&T, WestinghouseRCA reluctantly comes around to advertising Alternatives: Stations owned by newspapers, department stores, schools, churches, civic groups, governments WEAF, New York Owned by AT&T The first commercial station, 1922Networked with other stations; eventually flagship station of NBC Initially sees job as public utilityAdvertising effortsDemonstration effect Radio AdvertisingAdvertising’s agglomeration
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